Advertising Information

What Makes Advertising Successful?


MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD:
   
1. PERSUASIVE SELLING COPY. The wording is the single most important element in determining a successful ad. What counts most is what you say and how you say it.

2. PLACEMENT IN APPROPRIATE PUBLICATION. This might seem obvious, but it is often neglected. If the right people don't see your ad, they can't respond.
   
3. SPACE/PRICE IN PROPORTION. You simply can't sell high priced merchandise from a small classified or one inch ad space. These should be considered as a low cost means of building a mailing list by asking readers to write for more information. If you expect to sell directly from an ad, the size of the ad will have to increase in proportion to the selling price. Two or three inches of space for items selling for 42 to $5... half or full page for items selling for more than $5 up to $20. When the price goes above $20 it is usually best to run inquiry ads and follow up with a printed sales presentation. There are exceptions, but this is a fairly safe rule to follow.

4. TESTING ALL THE ELEMENTS. Unlike institutional advertising (toothpaste, cars, soap, etc.) which must rely on extensive market research, analysis, surveys and a lot of psychology to achieve success, mail order selling has a built-in "watchdog" to guard against waste and loss, and to help assure that every dollar spent will produce a profit...or at least tell you why it didn't, so you won't make the same mistake twice. This method (unique to mail order) is called KEYING. By inserting a number or letter (or combination) into every ad you run, you can tell which ad works in which publication and in which issues it works best. More sophisticated forms of this testing technique can be carried thru by trying a new headline, a different testimonials,guarantees, etc. The testing technique know no limits, but there is also danger in becoming test-happy. To use the testing principle effectively, be certain that the results will justify the time and expense of making the test. If it merely means adding to your paperwork without adding profit or reducing cost,it isn't worth it.

Copyright 2004 by DeAnna Spencer
This article may be reproduced freely on the Internet as long as the resource box remains intact.

$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
DeAnna is the publisher of the ezine, Prospecting and Presents.
Subscribers get one free ad per week.
Subscribe today by visiting http://www.pnewsletter.com
To thank the publishers/webmasters that use my article, I offer
one free solo ad.  Simply fill out the contact form on my contact
page listing the url it was used on or sending me a copy of the
ezine it was used in.  Once I confirm the location of the article,
then we can make arrangements for the solo ad.
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
Note to publisher/webmaster:  Feel free to remove the part about the solo
ad when you get ready to publish the article.


MORE RESOURCES:

ABC News

Smoking in movies encourages young people to pick up the habit: report
CBC.ca, Canada - 2 hours ago
"The media have been used to promote cigarettes and smoking through infamous advertising icons, such as the Marlboro Man and Joe Camel, and through tobacco ...
Report: Smoking in movies, TVs gets teens to smoke Xinhua
Tobacco Marketing Promotes Youth Cigarette Use U.S. News & World Report
Major Government Report Concludes That Tobacco Marketing and ... Earthtimes (press release)
Reuters - Earthtimes (press release)
all 79 news articles


Turns nabs $15 million for search-like advertising tech
CNET News, CA - 6 hours ago
Online publishers are increasingly selling ad space on their sites with the help of third-party advertising networks--a trend that's contributing to the ...
Online Ad Network Turn Inc. Raises $15 Million Digital Media Wire
all 3 news articles


Epic Advertising Named to the Inc. 5000 List of Fastest Growing ...
Business Wire (press release), CA - 8 hours ago
Epic Advertising joins a select group of companies identified by Inc. for this award. Epic has realized a four-year growth rate of 118% on a high revenue ...
America's 5000 Fastest-Growing Private Companies Revealed MarketWatch
all 67 news articles


3 News NZ

Fairfax also feeling the pinch in advertising downturn
Sydney Morning Herald, Australia - 9 hours ago
FAIRFAX Media says strategic acquisitions in the past three years have positioned it to ride out a downturn in advertising markets as earnings from its ...
New Zealand 'stands out' for Fairfax Stuff.co.nz
Fairfax boosts annual profit to $473m New Zealand Herald
Country saves big smoke's bacon The Age
BusinessDay.co.nz - Sky News Australia
all 80 news articles


US Addressable TV Advertising - Subscription TV Networks Are ...
MarketWatch - 9 hours ago
TV Advertising is being impacted by the Internet and by mobile services that provide highly personalized content delivery. Traditional TV programs deliver ...


Stein Mart Selects 22squared as Advertising Agency of Record
MarketWatch - 8 hours ago
22squared, one of the largest independent advertising agencies in the US, provides strategic and creative advertising services across multiple business ...


Travel Industry Association Launches Multimedia Advertising ...
MarketWatch - 7 hours ago
In their opinion, the best way to improve the image of the United States is by using an advertising campaign in foreign countries promoting travel and ...


E! Online

The Advertising Olympics
Slate - 3 hours ago
By Josh Levin Super Bowl commercials—self-important, big-budget chunks of pitchmanship—reflect the fact that people watch the game as an excuse to watch the ...
NBC trying to keep the Phelps glow The Associated Press
All In The Family Forbes
all 305 news articles


tyBit Launches AdVAR Program for Webmasters and Ad Agencies
MarketWatch - 5 hours ago
AdVAR is a new and unique interactive advertising program designed to help, search engine affiliates, third party web hosting providers, and advertising ...
HopHunt.com Going Crazy Has Given Away Over $70 Million in Free ... PR.com (press release)
all 9 news articles


Intel's Growth Focused On Digital TV, Internet Advertising
InformationWeek, NY - Aug 20, 2008
Pairing integrated processors with media partnerships could help the chipmaker tap into the $51.1 billion Internet advertising market predicted for 2012. ...

Advertising - Google News

home | site map
© 2006