Advertising Information

Advertising Information

How To Write Kick-Ass, Profit Pulling Adverts For Your Business?


Doesn't that just grab you by the eyeballs and make you stop dead in your tracks? I mean it's a little harsh - grammatically speaking - but holy smokes, it does it have 'stopping power'..

How to SAVE Yourself from Spending too Much Money on Advertising!


How much money have you spent in Advertising, Promotion & Marketing? If you're like most people you've probably spent over $1000 or more. Many individuals and companies have spent $2000 to $50,000 in Advetising within a course of 1 Year.

Why Your Ads Aren't Working


The president of a manufacturing company recently asked me, "Why isn't my advertising working?" Have you ever been asked this question? Have you ever asked it yourself?Like most marketing communications questions there are no simple answers. After all, communication is a high level activity.

The TV Shoot, The Spoiled Brat, And A Painful Lesson


It was two days before our shoot. I was in the office with the client going over the story boards and filling him in on all the details for his latest television campaign.

A $40 Million Dollar Little Known Referral Strategy


Would you like to know how a car wash chain with only 12 locations has cleaned over 33,373,975 cars and has an annual revenue of over $40 Million (that is not a misprint) using little to no paid advertising?Well, sit forward because I'm about to tell you. The company name is "Car Spa" and here's how I discovered their brutally effective referral strategy.

Do You Really Need a Brochure?


Traditional brochures typically tell the story of your company, i.e.

How To Write Really Good Ads


All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way.

Is Your Advertising... Sexy?


Ever hear the term 'sexy' advertising? It's not necessarily what you think. Sure, some people's idea of sexy advertising is hot babes in bikinis spraying beer all over each other, but that's overtly sexual and not what we're about to discuss here.

Change, or Reinforce?


Do you know about the distinction - and it's a useful one - between communication that tries to reinforce and communication that tries to get change?If you follow politics you'll already be familiar with this idea: Incumbents send messages that reinforce existing voter behavior, while challengers call for changes.Any thoughtful marketing communication (and political communication is marketing communication) will be strongly influenced by this distinction, which affects not only the content, but also the presentation, and perhaps even the medium.

The Only Bad Advertising Is No Advertising - Or Is It?


Depending on whom you ask, you will get told many "truths" about advertising. The question I have for you today is this - "Is the only bad advertising, no advertising?"Before we begin, it might help us to agree on what advertising is, so here's one definition:"Advertising is the non-personal communication of an individual's paid persuasive information regarding products, and or services via various media.

The Benefits of Specific Advertising


The great Claude Hopkins (Author of Scientific Advertising) once said, "Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever.

5 Newspaper Advertising Myths Revealed


What I'm about to reveal are myths that most people think are 'true.'They seem set in stone yet they are deadly to the advertiser.

Radio and Television Ads: Clever Vs. Annoying


Ever heard or seen a radio or television commercial that you really liked and actually looked forward to hearing or seeing again only to be assaulted by another one so annoying it made you want to heave your radio or television out the window?What makes one commercial so enjoyable while others seem to be so abysmal? It's all in the ability to make the listener or viewer remember the ad in a creative, clever way and I'm about to give you some advice on how to do just that so read on!One of the most successful ways of creating clever ads is to add humor. Unfortunately that's not an easy thing to do as you have probably heard or seen many commercials try and fail.

Seven Ways to Waste Your Money on Yellow Pages Advertising


Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their marketing strategy.

The Graphic Problem


Digital printing has revolutionized the sign industry. Current printers can reproduce an image at 1440 dpi (dots per inch) at virtually any size.

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MORE RESOURCES:

Marketing Week

Yahoo teaming with WPP Grp on digital advertising
BusinessWeek - 22 hours ago
Yahoo Inc. said Friday it will team with WPP Group PLC on digital display advertising. Three of WPP Group's divisions, GroupM, 24/7 Real Media and WPP ...
Yahoo, fighting Icahn bid, forms ad partnership with WPP Los Angeles Times
Yahoo, WPP form advertising partnership Forbes
Yahoo, WPP form multiyear ad-trading partnership Reuters
InformationWeek - Digital Media Wire
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The best Web sites and books about advertising.
Slate - 5 hours ago
And Now a Word From Our SponsorThe best Web sites and books about advertising. By Seth Stevenson The 49 th annual Clio Awards, which honor "creative ...


Online Advertising Revenues Rising
InformationWeek, NY - May 16, 2008
By Antone Gonsalves Compared to 2006, revenues rose by 26%, the Interactive Advertising Bureau said in a report released with PricewaterhouseCoopers. ...
Internet Advertising Reaches Record High in 2007 Search Engine Watch
Internet Advertising Tops $21 Billion In '07 Streaming Magazine
Online ad revenues in the US breach $21 billion mark Prdomain Business Register (press release)
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Suit against Utah firm claims false advertising
Salt Lake Tribune, United States - 5 hours ago
... "never obtained Imagenetix's permission . . . to use the Celadrin Trademark in connection with the sale, advertising or marketing on their products," ...


KIMA CBS 29

Yahoos Set Phasers on Stun, Put Shields Up
Red Herring, CA - 15 hours ago
by Ken Schachter Yahoo, facing billionaire investor Carl Icahn’s attempt at a corporate coup, reportedly is racing to complete an advertising deal with ...
Battle Of The Billionaires Forbes
US Online Ad Revenue Hit $21.2B in 2007 PC World
Microsoft's Ballmer: We have a mission Ynetnews
CNNMoney.com - Seattle Times
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BriefingsDirect Insights analysts probe future of online ...
ZDNet - May 15, 2008
The future of online advertising captures the headlines and attention when the likes of Microsoft courts the likes of Yahoo! And Wall Street still has a ...


Web 2.0 and the end of advertising
ZDNet - 22 hours ago
The idea that software on the Web is going to be largely funded by advertising is just so wrong-headed, I hardly know where to start. ...


3 Nashville-area malls join Adspace digital advertising network
Bizjournals.com, NC - 15 hours ago
Rivergate Mall, CoolSprings Galleria and the Hickory Hollow Mall will now have "smart screens" that display mall promotions, advertising and editorial ...


BofA extends TV advertising campaign
Bizjournals.com, NC - May 15, 2008
The advertising encourages consumers to achieve their financial goals through savings and planning. "Americans across all income and education levels are ...


ITV predicts flat advertising revenue
Independent, UK - May 15, 2008
By Sarah Arnott ITV is predicting flat advertising revenue for the first half of this year, but is still expecting to outperform the 1 per cent fall ...
Grade assures investors that ITV is recovering despite slide in shares guardian.co.uk
ITV revenue up, ad income stable Digital Spy
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