Advertising Information

Advertising Information

7 Essential Elements for Profit-Pulling Ads


Advertising will make or break your business. It is crucial to your success that you learn to write great ad copy.

Sex in Advertising: Does it Sell?


We're surrounded by advertisements that desperately compete for our attention. Everywhere we look, we find ourselves inevitably drawn to images of scantily clad attractive men and women that are supposed to somehow inspire us to purchase products they endorse.

The Shrinking Ad Dollar


CPR CPA CTR..

Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers


It is getting harder daily to generate traffic.And when you succeed in getting new customers, you should do all that is possible to avoid losing them to your competitors.

Advertising Costs Getting Too High?


Everyone knows that advertising is essential to growing a business. One problem that small business owners have always faced is the high cost of marketing.

The SKINNY on Newspaper Advertising


The SKINNY on NewspapersUsing the paper is considered gospel by many people in business. Use it wisely and it can be a good tool.

50 Surefire Business Card Tips


Business cards are one of the most powerful and inexpensive marketing tools you can use. Here are 50 surefire tips to make the most out of your business cards:Your business card must communicate more than just your contact information.

10 Ways to Advertise Your Business For Free!


At some point many small business owners are left with no or a small amount of capital to promote their business. But many entrepreneurs utilize these free or low budget yet effective tactics to promote their business online and offline.

Adding Art to Business Spaces


Larger companies have learned that collecting art adds something special to its overall corporate image. An art collection may include art on display in waiting, or general areas.

How To Create A Better Brochure


Having a quality brochure makes a positive impression on a potential customer. It gives the appearance that you're serious about your business.

Turn Your Ad Copy into a Goldmine!


Today, more than ever, it is crucial that your ad copy explodes the reader's curiosity. Are you interested in simple yet powerful ways to improve your ad copy so your readers will rush to action? Invoking a reader's call to action can be communicated in various effective ways.

Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale


How many times has this happened to you?A friend recommends a film that just came out: "You've GOT to see this movie! It's SO (funny, scary, suspenseful, etc.).

How to Write Great Headlines


According to experts, just changing the headline of an ad or sales letter has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent! Yes, headlines are that powerful--and that important!An effective headline will do many things at once. It will attract the readers attention, convey benefits by appealing to the readers self-interest and it will set the stage for what is to come.

How To Write Super-Effective Ads and Sales Letters!


"The more things change, the more they stay the same". That saying couldn't be more true, especially when it comes to writing ads and sales letters.

Hiring an Amateur Could Mean a Potential Lawsuit for Your Business


These days, everyone's looking to save a buck. But if you plan to cut corners by using a fledgling copywriter or marketer, expect to put the money you just saved towards a really good lawyer.

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MORE RESOURCES:

Marketing Week

Yahoo teaming with WPP Grp on digital advertising
BusinessWeek - 22 hours ago
Yahoo Inc. said Friday it will team with WPP Group PLC on digital display advertising. Three of WPP Group's divisions, GroupM, 24/7 Real Media and WPP ...
Yahoo, fighting Icahn bid, forms ad partnership with WPP Los Angeles Times
Yahoo, WPP form advertising partnership Forbes
Yahoo, WPP form multiyear ad-trading partnership Reuters
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The best Web sites and books about advertising.
Slate - 5 hours ago
And Now a Word From Our SponsorThe best Web sites and books about advertising. By Seth Stevenson The 49 th annual Clio Awards, which honor "creative ...


Search Engine Watch

Online Advertising Revenues Rising
InformationWeek, NY - May 16, 2008
By Antone Gonsalves Compared to 2006, revenues rose by 26%, the Interactive Advertising Bureau said in a report released with PricewaterhouseCoopers. ...
Internet Advertising Reaches Record High in 2007 Search Engine Watch
Internet Advertising Tops $21 Billion In '07 Streaming Magazine
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Suit against Utah firm claims false advertising
Salt Lake Tribune, United States - 5 hours ago
... "never obtained Imagenetix's permission . . . to use the Celadrin Trademark in connection with the sale, advertising or marketing on their products," ...


KIMA CBS 29

Yahoos Set Phasers on Stun, Put Shields Up
Red Herring, CA - 15 hours ago
by Ken Schachter Yahoo, facing billionaire investor Carl Icahn’s attempt at a corporate coup, reportedly is racing to complete an advertising deal with ...
Battle Of The Billionaires Forbes
US Online Ad Revenue Hit $21.2B in 2007 PC World
Microsoft's Ballmer: We have a mission Ynetnews
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BriefingsDirect Insights analysts probe future of online ...
ZDNet - May 15, 2008
The future of online advertising captures the headlines and attention when the likes of Microsoft courts the likes of Yahoo! And Wall Street still has a ...


Web 2.0 and the end of advertising
ZDNet - 22 hours ago
The idea that software on the Web is going to be largely funded by advertising is just so wrong-headed, I hardly know where to start. ...


3 Nashville-area malls join Adspace digital advertising network
Bizjournals.com, NC - 15 hours ago
Rivergate Mall, CoolSprings Galleria and the Hickory Hollow Mall will now have "smart screens" that display mall promotions, advertising and editorial ...


BofA extends TV advertising campaign
Bizjournals.com, NC - May 15, 2008
The advertising encourages consumers to achieve their financial goals through savings and planning. "Americans across all income and education levels are ...


ITV predicts flat advertising revenue
Independent, UK - May 15, 2008
By Sarah Arnott ITV is predicting flat advertising revenue for the first half of this year, but is still expecting to outperform the 1 per cent fall ...
Grade assures investors that ITV is recovering despite slide in shares guardian.co.uk
ITV revenue up, ad income stable Digital Spy
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