| |
| |
|
Book Marketing Information |
|
|
|
Top Ten Ways To Prepare for Your Online Book Marketing Success
Still marketing your book through press releases, networking groups, and talks to groups? If these methods have taken a great deal of effort and time and brought you only a few clients or product sales, you may now be ready for your virtual marketing machine, the Internet! To get ready to market your book Online use these ten tips: 1. Buy an up-to-date computer with a 56k modem or more and Internet capability. 2. Open an email account. Bypass the freebies, because you need an email account from which you can send an attachment. You want to look professional. For you email address, don't use confusing letters and numbers. Use your name plus business keyword such as Judy@bookcoaching.com. Since dial up connections are so slow, consider getting DSL or cable high-speed Internet. Before you buy, ask about limitations on sending group email (no-spam, of course). 3. Educate yourself about email, the Internet, and your own computer program. Take a community college or adult school computer and Internet program at low cost or free. You'll notice many others like yourself there, eager to learn. More advanced students will help you each step of the way. 4. Hire a one-on-one low-cost computer/internet coach, who can give you individual lessons if you don't want to attend seminars. They can help you proceed successfully with your e-commerce. Call your local high schools, computer schools or colleges for computer-savvy students who will be happy to receive $8-10 an hour. Connect with teachers, career centers, or student centers to start the ball rolling. Tell them you want an assistant. Make an ad that lists the capabilities you need. Be sure to follow up because schools are less business oriented and may not call you back. 5. Hire a computer assistant; because you are not only a coach, speaker or author, you are a business! These assistants can make you look like a large business. Make them part of your virtual marketing machine at a low cost. Use your assistant as much as you want to expand your success. You will look like a successful professional by adding new part-time staff. Start with 6-9 hours a week, and watch your clients and product sales grow! Your coach is approached by many big businesses wondering how she got to be #1 in Google and 35 other search engines. 6. Offer more than just one product to your potential buyers. Part of the plan is to allow automatic, ongoing sells for your lifetime, either on your Web site or other seller sites. If you plan to write a book, write a short one first. Then, expand as you can. Publishing a short book is savvy business because you start making money right away to fund your other projects. Divide and conquer. Think of chapter excerpts, articles, tips, or how-to lists you can email free to prospective buyers. Incorporate your action plan to sell other products that relate to your book. Submit informational pieces to ePublishers and top Web masters so that your word gets out to thousands, even hundreds of thousands of people daily on the net. This untapped eager-to-buy audience awaits your service and product. For more information on this, contact your book and Internet promotion coach. 7. Include your five-to-eight line signature at the end of every email you send. Include your name, email address, Web site address and local and 800 number. Include your business practice, number one benefit, and be sure to offer a free special report or ezine so you can collect those email addresses for future promotions. Include your email and web site hyperlinks to make it easy for your client to click through to where you are selling your products or service. Separate each email's end and signature with graphics such as ==== or #####. 8. Promote your book through writing short articles to submit to opt-in ezines. Use a search engine to find Web site ezines in your category or genre or send directly to the ezines. Your article must be compelling, concise and useful, so take care and edit it until it shines. Most editors and publishers want articles from 500-800 words. These people want and need your free information for their ezines web sites. They publish with your Signature Box at the bottom. Web sites publish your URL. 9. Submit your articles to top Web sites to multiply sales. To market your books, boost your Web site popularity to the top ten through the search engines by submitting how-to articles to sites with your category. Top site ezines get from 15,000 to 500,000 readers daily. These sites need your daily content, and they will pay you handsomely by including your key words that help your search engine position. Your Internet marketing coach is #1 now on Google and 35 others with the key word, "book coaching." When you submit your articles, the site also includes your URL in a hyperlink straight to your Web site or where ever you sell your products or service. In no time, like me, you can be listed on over 3140 other sites with a link back to yours. 10. Create your own inexpensive book Web site. Coaches, speakers, and other small business people can catapult their business with a short print or eBook. While it's possible to sell books on other publishers' or book sellers' sites, you need to eventually develop your own site. Authors without a site are like business people without email. Make your home page sizzle with dazzling ad copy, headlines, and a sales letter. You will sell books and make your coaching practice a household word. Be willing to do what it takes, such as hire an Internet or book coach, to get Online savvy because this wonderful marketing machine is there for you and your boosted, consistent business success. Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
MORE RESOURCES:
Book-Marketing - Google News |
|
|
|
RELATED ARTICLES
Increase Book Sales: When a Book is No Longer Just a Book for Sale Do you have books sitting in your garage that you haven't sold yet and looking for ways to move them? Then you will want to know about these five outrageous ideas that aren't difficult and can be just plain out fun. Dede Hall, author of The Starving Student's Cookbook had very poor sales for her books. Online Book Promotion Beats Traditional Seven to One - Part 2 Think of Your Promotion Time and BudgetMost one or two-book authors don't have a large marketing budget. Marketing their speaking leaves them little time to write and promote their books. How To Get The Most From Your Free eBooks Marketing Campaign First, your ebook needs to have an attractive title. The title should grab the attention of your intended target audience. Writers: The Truth About Advertising, Publicity, and PR Many of us are trying to do business and don't know how to define these words. We read articles and think, this could have just as easily been about me! We wonder why the reporter picked that person instead. Is There a Book Hiding Inside You? Have you always wanted to write?Are there ideas churning in your mind waiting for just the right time to get them down on paper? Do you have a unique perspective on a subject or problem facing many people? Do you read a book or article and think, "I could write better than that?" Have you ever said "someday, when I have time, I am going to write a book?"Perhaps now is the moment for you to put your excuses in the garbage and your fingers on the keys. You will never 'find' time; you simply have to 'make' time to write. Top Ten Ways to Promote Your Books Through Flyers A flyer is an excellent, inexpensive way to promote your book. What makes one flyer so much better than another? Use these top10 tips to make your flyer stand out from the crowd. Book Events - Make Yours Successful A book event (a book signing) is a popular way for authors to create awareness for their work. Most large publishing houses require authors to participate in a 10-city book tour, at the minimum. Publishing Your Book-What Way is Best For You? - Part 2 Your print or ebook is nearly finished. You wonder if you should try to get an agent to represent you to the publisher. Quiz: Will Online Book Marketing Help Sales? Most authors sigh a sigh of relief when they finish their book. Then comes the awesome task of marketing the masterpiece. How to Create an Amazing Author Website Without a website, an author is unknown. Without a website, an author sells fewer books. Writing a Book's Marketing Plan for Maximum Profit Much has been written about book proposals. But less has been written about book marketing plans. You, Your Book and the Internet! Authors, especially self published, small press and Print on Demand authors should understand the power of the Internet when promoting a book. There is POWER in cyberspace authors and it's only getting bigger and better. Five Secrets of Winning Book Proposals Working in the publishing industry comes with a high expectation, especially from complete strangers. After the causal 'hello' progresses to 'what do you do,' and my answer is 'I am a publisher,' the words, like fairy dust, work magic; and in the eyes of my conversation partner, I'm transformed into a glamorous Advice Goddess-would I mind reading this stranger's book proposal?Cornered in frozen foods at the grocery, black-tie events or at the bus stop, I've been 'pitched' as we say in the business, with such book proposals as: A Cat's Tale of Christmas; Old Testament Aphrodisiacs; Break Out (after being committed to a mental institution by jealous relatives, the story of one man's quest for revenge); and Suck it and See: A Guide to Tropical Fruits. Creating a Book Poster Posters can be a great and inexpensive way to promote your book. But don't rush right out until you know the key items to include on your poster. Three Powerful Tips on Selecting a Book Topic that Sells The topic of your book or eBook counts-big time. Which would you buy-The Art of Kissing or The Art of Courtship? The kissing book sold over 60,500 while the other sold only 17,500 copies. Sell Your Book At Book Fairs, Festivals & Trade Shows Play a bigger game with your book sales by expanding your audiences at local or nonlocal book fairs, festivals or trade shows. Can't afford a booth or table, rent a space on someone else's table and volunteer to be back for their book. Online Book Marketing: How to Sell Your Book Even If You Are Not a Salesperson What you do after you have written your book is as much, if not more, important than the actual writing of it. You can take a great book and poor marketing and have very poor results. Why Would I Buy Your Book? Six Steps to Your Tell and Sell - Part 2 How would you like to have countless people clamoring for your book and willing to visit your Web site to buy them? How would you even like to presell your self-published book before they are finished?Most authors and entrepreneurs wait until their Web site is designed before they think about marketing their products on it. What a shame!Six Steps to Build your Book's Bullet Proof "Tell and Sell"Part one of this article is available at www. Sell More Books With an E-mail Newsletter NOTE: Because many words in this article are likely to trigger sp^m filters, we've disguised them with symbols (e.g. Book Club Sales -- Increasing the Odds What is a book club sale? It is actually a rights sale or a licensing agreement: you are granting permission to a book club the right to "borrow" your work. You have written a book, and now you are allowing a book club to print and distribute your book to its members.
|
| home | site map |
| © 2006 |
