| |
| |
|
Book Marketing Information |
|
|
|
Why Testimonials are Number One in Selling your Book or Service
Even if your book or service is excellent, they won't sell well unless you give your potential customers a reason to buy. Testimonials work harder than other promotional words, so be sure to start early collecting them. Back Cover Testimonials Here, you will need three testimonials-- one from a celebrity or leader in your field, and the others the man or woman on the street--thrilled readers. These testimonials are the most important thing to include on your back cover--better than benefits, better than your bio, because your prospective buyers trust your book more when others recommend it. Collect many more testimonials each time you email or meet someone interested in your topic. Put these in your front pages of your book. Web and email Sales Letters Testimonials Once you collect 5 - 10 testimonials loaded with specific benefits, keep them in your Word folder "Book Testimonials" and "Web Testimonials." Organizing your files and folders make it so much faster to retrieve these gems that help your sales grow. Sprinkle your testimonials throughout your web site and email sales letter. If you don't have a Web site, check out with a good book and marketing coach how to sell via email. Ecommerce succeeds without investing a lot of money--a number one way to market Online. Without a short or long sales letter, you have little chance of consistent monthly sales. You Don't Have to Finish your Book to Get Testimonials Think about the people you ask. Are they busy with their business and personal life? Know that they probably won't want to read the whole book. You need to make it easy for them to "buy." In your first email or letter, include your chapter titles, your "tell and sell," a page or two from your best chapter. Say you know how busy they are and include a list of benefit words and phrase they can choose from to make it easier. Dan Poynter, self publishing guru, gave this testimonial for "How to Write your Print and eBook at the Same Time." "This is not a book on how to write. It is a book on how to get it written. It is full of the shortcuts, experiences and tips only an insider could know. Whether you are working on an eBook or a pBook, you will find Judy Cullins' wisdom invaluable." Tip: Offer to email more of the book if your testimonial giver wants. Write a List of 5-10 Benefits and 5-10 Features. Know that benefits sell, features describe. Boost your Book or Product Sales Beyond you Wildest Dreams With Simple Testimonial Steps in the eBook "How to Get Testimonials from the Rich and Famous." This headline gives the benefit of boosting sales first, and then explains how to. Without letting your audience know the benefits, most will drop interest. Notes: You can deliberately collect testimonials with such an impact in mind. Here's how. First, brainstorm a list of characteristics that separate you from competitors. Also list catastrophes that could occur when someone bought from vendors who fall short in respects where you excel. Second, institute a routine of surveying new customers after you complete their first project. Besides making sure they were delighted with what you did, ask if they previously bought this sort of thing from someone else. If so, why did they switch? Stay on the lookout for disaster stories, the more dramatic the better. There's no need to name the competitor involved. Get your customer's permission to encapsulate their tale of woe and rescue in a signed testimonial. Gradually collect one blurb per distinguishing quality on your list and sprinkle them where shoppers will see them. Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
MORE RESOURCES:
Book-Marketing - Google News |
|
|
|
RELATED ARTICLES
4 Questions to Answer Before Contacting a Book Agent Obtaining agency representation is your first step toward getting profitably published. Most publishers won't even look at unsolicited manuscripts. How Many Ways Can You License Your Tips Booklet? You've been thinking about writing a tips booklet. After all, it's shorter, faster, and easier than writing an entire book. 10 Reasons Why People Attend Book Signings This is the survey result of 325 people conducted by myself so I can improve at my own book signings. After completing the survey, I saw the wealth of insight it had given me. How To Market A Suspense Novel In An Online Multimedia Format If you haven't heard of the author C.F. Top Ten Ways of Why and How to Write your Books Sales Letter - Part 1 Authors/publishers are great at getting their books written. But after the initial one-year honeymoon, sales slow down. Oh No! A Bad Book Review! Have No Fear...Advice For Dealing With The Blues Of A Bad Book Review You've just been notified a review of your book has been posted. You're all excited and can't wait to see what has been written. The Booklet Journey Opening a New World 1991 was a pivotal year in my life. My professional organizing business was 8 years old. Three Powerful Tips on Selecting a Book Topic that Sells The topic of your book or eBook counts-big time. Which would you buy-The Art of Kissing or The Art of Courtship? The kissing book sold over 60,500 while the other sold only 17,500 copies. Book Marketing 101 - Setting up Author Events and Book Signings -- Get the Most from Book Publicity We all have at one time or another had the fantasy of our books being absolutely indispensable to readers - and that our genius is immediately recognizable even without the benefit of creating awareness or self-promotion. Well, for some very famous authors this may be true - but then again, publishers still spend millions of dollars promoting even the greatest writers' books. 8 Easy Online Ways to Market Your Book For Free Marketing your book whether you went the POD, e-book, or traditional route can be a daunting process. Figuring out what works and what doesn't can take time, energy, and if you're not careful a lot of money. Top 5 Book Selling Tips TIP # 1Online reviews are paramount in importance when it comes to drawing attention to your book. And the best part is, you're in control of your own destiny!If you haven't yet submitted your own review on sites like Amazon and Barnes & Noble, what are you waiting for? This should be one of the first steps for every published author. Why Should I Buy your Book? How would you like to have countless people clamoring for your books and willing to visit your Web site to buy them? Most entrepreneurs wait until their Web site is designed before they think about marketing their products on it. What a shame! When someone asks you about your book, maybe you've said, "My book is about?. Looking to Sell Your Book for a Good Price? Many self-publishing authors plan on eventually selling their book to a large publisher at a good price. The fast track way to achieve this goal is to push up the market value of a book with a push v. Publishing Your Book-What Way is Best For You? - Part 1 Your print or ebook is nearly finished. You wonder if you should try to get an agent to represent you to the publisher. Is Traditional Book Marketing Getting you Down? "Are you disappointed and tired of time and money down the drain using traditional book marketing? How would you like to sell more books than you ever dreamed of in less time and never have to leave your office?" Would you like to do it all for free? "Discover How in Only Four Months You Can Quadruple your Monthly Book Income to Reach 10,000 to 100,000 Internet Users Who Want your Information-GUARANTEED- To Move You to Top Profits You've Been Dreaming About." Suppose you could sit at your computer, promote your information product either in print or eBook format to thousands of prospective buyers Online weekly. Seven Really Truly Unique Ways to Sell More Books These marketing tips aren't for the weak at heart. Use discretion and know where the ego and self-promotion boundary stands for you. 8 Ways to Find Good Reviewers for Your New Book Review Your Reviewer: You will be sorry if you do not take the time to get a pretty good picture of your reviewer. Use e-mail, snail mail or anything else you've got to pop a few questions to your reviewer. Interview with Book and Marketing Coach-Judy Cullins - Part 1 To know what to do at the right time in book writing, publishing, or Internet marketing, consult a coaching expert who has lived it all for 20 years--Judy Cullins. Q 1- Would you say there is a difference in marketing tactics for different genres? If so, what kind of promotion would you suggest for, say, authors of children's books, mystery/romance, or non-fiction? If there is no discernible difference, what do you see as the best method of book promotion? A 1- The best promotion is a natural promotion--that authors will actually do. Best Sellers Aren't Written - They're Made - It's All About Promotion Writing a book is becoming more and more of a trend these days. In fact, an estimated 5,000 mystery books were published last year in the United States alone, and that number is expected to grow. Top Ten Getting Started Tips to Market Your Book and Business Want to sell a lot more books? Want clients calling every day to find out more about your service? Most emerging businesses forget the #1 way to promote anything--the Internet. Specifically, writing and submitting articles.
|
| home | site map |
| © 2006 |
