| |
| |
|
Book Marketing Information |
|
|
|
Make Big Profits from Small Booklets
What is your excuse for not being published? "I don't know enough to fill a book." "I don't have time to write a whole book." "It's too hard to get an agent or publisher, and I don't want to self publish." None of these excuses apply to booklets. Anyone can write and publish an 8-1/2" x 5-1/2" booklet of 16 to 48 pages. Publishing a booklet is a good way to create an information product which will give you both credibility as an author and almost instant profits. A few years ago, I was looking for a way to create a new income stream as well as to promote sales of my book, The Mystery Shopper's Manual. I decided to create a 16-page booklet that would explain the basics of mystery shopping, and promoted it by sending copies of the booklet along with press releases to newspapers and magazines. You can't tell everything you know in a short booklet, so keep the topic narrowly focused. My booklet explained the basics of what mystery shopping is and how to get started. It had to give enough information that readers could become mystery shoppers with only what was in the booklet; however, people who wanted to know even more would be encouraged to buy the book. Within a few months, with no advertising at all, I had sold thousands of dollars worth of booklets (at $5 each), and increased sales of The Mystery Shopper's Manual. You can use a booklet to promote your products and services, as a way to create new streams of income, as a publicity generator, as a credibility builder and more. Even if you don't think of yourself as a writer, writing a booklet is simple. One format which works well is to answer frequently asked questions. Write down a list of the questions your customers ask (or should ask). You could write the answer to one question, couldn't you? Then answer another and another--before you know it, you've got a booklet! Use one of the questions as your title, with a subtitle such as "The 47 things you must know about (subject)." Booklets can be produced in small quantities at your local copy or print shop, usually for less than $1. Have covers printed on glossy paper or card stock. The copy shop can "bookletize" (fold, staple and trim) for you. Your booklets can be sold at the back of the room when you speak, you can promote them on your web site, they can be an add-on item to your catalog, etc. You may even be able to place them in retail outlets and bookstores. Send them to media to get free publicity. Consultants can use them as a "leave behind" with potential clients-while you won't profit directly from the booklet, they can help you attract clients. Booklets make good premium items. Sell them in quantity to companies or other professionals in your field to give or sell to their clients. Use booklets as a premium when your customers place an order of $50 or more. Make your booklet something that is only available as a bonus with purchase. Customers who want it will buy other items to get it. And don't forget to include in your bio sheet and press materials that you are "the author of (booklet title)." That gives you credibility and enhances your reputation and visibility. Take the first step: Choose your topic. Then, write the booklet and take it to your local copy shop. You can be published in just days. Try it! Copyright Cathy Stucker. Cathy Stucker made thousands of dollars from one 16-page booklet without paying for advertising. You can http://www.IdeaLady.com/booklet.htm"> write, publish and sell booklets for money, fame and more. Visit Cathy Stucker's web site at http://www.IdeaLady.com/booklet.htm">http://www.IdeaLady.com/booklet.htm to find out how to get started.
MORE RESOURCES:
Book-Marketing - Google News |
|
|
|
RELATED ARTICLES
Why Would I Buy Your Book? Six Steps to Your Tell and Sell - Part 2 How would you like to have countless people clamoring for your book and willing to visit your Web site to buy them? How would you even like to presell your self-published book before they are finished?Most authors and entrepreneurs wait until their Web site is designed before they think about marketing their products on it. What a shame!Six Steps to Build your Book's Bullet Proof "Tell and Sell"Part one of this article is available at www. A First Time Authors Publicity Kit Materials If you're a new author that has been requested to send publicist materials, you may feel left in the dark on what to send. Here's a list of the usual items. How Many Ways Can You License Your Tips Booklet? You've been thinking about writing a tips booklet. After all, it's shorter, faster, and easier than writing an entire book. How To Market A Suspense Novel In An Online Multimedia Format If you haven't heard of the author C.F. Top Ten Ways to Promote Your Books Through Flyers A flyer is an excellent, inexpensive way to promote your book. What makes one flyer so much better than another? Use these top10 tips to make your flyer stand out from the crowd. Book Events - Make Yours Successful A book event (a book signing) is a popular way for authors to create awareness for their work. Most large publishing houses require authors to participate in a 10-city book tour, at the minimum. Distribute Your Self-Published Book - Part 1 Where is your book now? With a distributor? In a book store? Or, did it already die an early death after a few months? New self-published authors often believe they need a distributor to sell a lot of books. They want to use Ingram or Baker & Taylor because they think they need to get their book into the "brick and mortar" bookstores like Barnes and Noble. Book Marketing 101- Book Publicity for Authors -- Creating a Book Publicity Campaign Publicity is that elusive thing that can make or break your book - in all sorts of ways! Learning to promote you and your book is something that can take a bit of "re-training" for most new authors (and many old-timers too). Publicity is really all about selling your idea (and you), but all too often the word "selling" brings up images of polyester clad used-car salesmen, telemarketers, and strong-arm sales strategies that do nothing but alienate your intended customer. Book Promotion Myth -- The Best Place to Sell Books is a Bookstore When authors think of their audience buying books they think of bookstores. This myth sends authors taking the long, arduous road to seeking out an agent, a publisher, hoping their book will become a best seller. Speaking for a Publication Why write a book and get attention and loads of contacts?Expertise can sometimes be defined by the articles, columns, responses and books you write. It does not take a lot of effort to write the articles and columns but it does take effort to write a book. How to Self Publish and Promote Your Own Book If you are reading this article then you have already toyed with the idea of self publishing. You may be unsure at this point and without a doubt, the decision to self publish, should not be taken lightly. 4 Questions to Answer Before Contacting a Book Agent Obtaining agency representation is your first step toward getting profitably published. Most publishers won't even look at unsolicited manuscripts. How to Market Your Unsold Books on the Internet: Its Easy Your book expresses your wondrous information, your creativity, and your genius. It's your dream come true. Top Ten Non-Techie Steps to Market your Book Online Are you an author who is looking for new ways to promote your book or business? Does the traditional promotion you do take too long and not bring you top results? Are you willing to investigate easy non-techie ways to get more book buyers?Check out these ten steps within "Ten Non-Techie Ways to Market your Book Online:"Step1. Ten Steps Preparation and FoundationWhen marketing your book Online, you need to attract the right customers to your Web site. Know These Five Audiences to Write a Top Selling Book To create a saleable book you need to know your preferred audience or audiences before you write your book. This essential "hot-selling point" helps you write focused, organized, and compelling copy your audience will appreciate and talk about. Make Big Profits from Small Booklets What is your excuse for not being published? "I don't know enough to fill a book." "I don't have time to write a whole book. Your Book Marketing Plan - Winning Strategies and Tips Many authors hit a roadblock when it comes to putting together and implementing a book marketing plan. You know you need to have one, you have a vague idea of what it needs to include, but pulling it all together into a step-by-step plan of attack is not nearly as easy as it sounds. How to Sell Your E-book - (or other information product) - Through Quickie Seminars I've been selling my own self-published information products (mainly e-books) online for the past 3 years. Is it profitable? Definitely. Are You Ready For The Publishing Revolution? Writing has traditionally been considered a solitary craft. You wrote you article or book in seclusion. Book Marketing 101 Francine Silverman. Book Marketing from A-Z (InfinityPublishing.
|
| home | site map |
| © 2006 |
