| |
| |
|
Copywriting Information |
|
|
|
Are You Losing Customers Because of Typos?
Overlooking simple steps such as proofreading and grammar can affect the credibility of your website. How are you protecting yourself? A potential customer on the internet has a disadvantage over a customer walking into a brick and mortar store. Whereas the physical store has the credibility of location, physical presence (you can find them if there's a problem) as well as community reputation, a customer on the internet can only rely on your words to determine if they can trust you or your services. To do so they judge the credibility of a site by a variety of criteria. Do Customers Really Care? A Consumer Report by WebWatch looked at the factors that influence a person's opinion of the credibility of various websites. The report indicated that although the look of a site had the most influence on a visitor, the tone of writing and functionality of the site also affected the visitor's opinion of whether a site was credible or not. Simple steps such as providing clear information, checking that links are working, using proper grammar and checking for typos are often overlooked in the excitement of building a website or writing a sales letter and driving traffic to it. Although the site might look wonderful, what impression is left on the customer when links are dead and the copy is poorly written or hard to follow? It's Easy to Fix By reviewing your site from the viewpoint of a customer, ask yourself; is the information is easy to understand? Do the relevant links work? And is the navigation of the site easy to follow? Since website surfers are known for short attention spans, and marketers spend much time and effort getting them to a website, you do not want them to leave because of avoidable mistakes. Easy reading also relates to simple color schemes. Black print on a white background is almost always the best choice. Although funky or trendy colors may work well for attention, they can cause strain to the eyes of the viewer when used for copy. Save the color for other areas. Also choose easy to read fonts like Arial, Times New Roman etc. Fancy fonts are difficult to read and may be distorted on different browsers. Get an Outsider's Viewpoint Naturally, it is difficult to be completely objective about our own work, so ask a friend or family member to check things out for you. If they are similar to your target market, even better. Don't ask someone who will not be honest. Remember, your business depends on your contact with customers. It is better to see where your copy needs improvement from the beginning than to miss out on customers who were put off because of mistakes, bad links or unclear information. If you do not have someone who can help you, you can also hire the services of a virtual assistant. Virtual assistants are available for many specialties, as well as general business needs such as proofreading. Whichever you choose, do take pride in your writing and show respect of your customer's time and intelligence by providing the best information you can for them. Shannon Emmanuel owns and operates 'Your Virtual Assistant'. Great service and reasonable rates for the small business owner: http://www.assistant-for-hire.com
MORE RESOURCES:
Copywriting - Google News |
|
|
|
RELATED ARTICLES
5 Ways to Instantly Improve Your Copy 1. Isolation technique It doesn't matter how good your copy is if they don't read it. Bullshit Avoid the use of the word Bullshit It is important in this new paradigm of political correctness to tone down the language a bit. In this present period if you use such words like Bullshit, even when you are describing something that definitely is complete and total BS; it makes you look just as bad as what ever you are describing. Impulse Writing for Better Ad Headings Writing headlines for your ads is the most important part of your online presence.When posting your ad to classified sites, directories, message boards, newsgroups or mailing lists, the only part of your ad that is showing is the heading. What Is Persuasive Copywriting And How Can It Help Your Business? Persuasive copywriting is what draws the attention of prospective customers. They see your product and are drawn it. Some Copy Tips From An Old Hand I have been in the ad game for a long, long time. I have trained hundreds of writers, and I've been responsible for moving of millions £ & $ in product worldwide. Can Honest Copywriting Succeed? I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action. Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly When it comes to search engine optimization, copywriting plays a big role. You want to have excellent copy that appeals to both your visitors and the engines in order to create pages that will rank highly. Professional Writing: Six Great Reasons to Hire a Writer Most people can write. Some can even write well. Help, Help, Help, Sell Here's a fundamental difference between copywriting offline and copywriting for the web.. How To Write An Effective Ad A letter or postcard allows you to "talk" one-on-one to your prospect. That means you should use "I" and "me" and "you" in your sales letter. Dont Be Satisfied With Your First Draft Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. Hey, Client, This Is Me! Sell With Your Writing Voice In a crowded market, clients will be seeking personality as they read what you've written -- they'll click right past pages that feel "been there, read that." They're looking for a voice that says, "Hey, client, this is me!"They want to know not just what you deliver -- but how. Increase Freelance Sales With an Online Resume! Freelancing is a competitive business, especially in today's fast-paced, e-focused world.Often there are hundreds of writers competing for the same, limited number of assignments, and the writer who can best showcase his or her abilities is the one who lands the job. Copywriter Trick Unveiled: How to Write Better Copy Faster "Talent alone cannot make a writer. There must be a man behind the book. The One Word Every Prospect Craves It's arguably the most important word in the copywriter's arsenal. It ranks right at the top with words like "free," "new" and "savings. Hooks, Lines & Sinkers Hands up if the title to this article made you think that you'd strayed into a fishing feature?Perhaps you didn't quite go that far, but hopefully you were puzzled or curious enough to wonder what on earth those three angling associated words have to do with writing. The answer of course is nothing at all if you are thinking of metal barbs, yards of tangled nylon and blobs of lead weights. How to Write Profitable Ads Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on good advertising. When Panic Attacks Writers If you write for a living, you deal with deadlines. Sometimes you will have several jobs on your plate at the same time. Copywriting Makeover: Making An Emotional Connection - Part 1 of 2 One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. Fundraising Letters: Where To Find Creative Ideas For Your Appeals How do you make your fundraising letters creative and fresh year after year when your needs don't change all that much? I am not talking about new initiatives. I'm talking about the programs that you run year after year.
|
| home | site map |
| © 2006 |
