| |
| |
|
Creativity Information |
|
|
|
Be Creative: 10 Easy Steps To Increase Your Confidence, Creativity and Cash In The Attention Economy
How can you be more creative? How can you turn creative ideas into cash. Want to be better at creative thinking? In Australia at the moment we are celebrating the Australian Innovation Festival. This years theme is Innovation and You. The festival was established to celebrate the best in Australian innovation. According to the official brochure innovation can be defined as "a process that transfers ideas through business activity into saleable goods, processes and services". I have been proud to present a range of seminars as part of the festival and attend the official launch. I was impressed by guest speaker, John Howkins who is a leading figure in global communications, media and entertainment. I'm currently reading his groundbreaking book The Creative Economy. As I sat, listened and then reflected on his presentation, here is my analysis distilled down into my Top 10 Tips: 1. Create a Confidence Culture. Don't rely only on your own individual talent to have and implement ideas. When you have ideas you need to convince people to invest in those ideas. This relies on your confidence and ability to persuade people to turn a dream into reality. If you're not confident in your idea how can you convince others to invest time, money and resources in it? 2. Sit and Think and Look and Question. The best answers to problems are solved by observation, analysis and insight. Take time out to practice these too often lost skills. Appreciate time working on your own. As Dr Karl Kruszelnicki says in his IQ case study on Nobel Prize Winners (who by the way have normal IQs around the 120 mark), "its not the answers that get you to the blue hall, but the questions!" 3. Attitude. Ideas are available to anyone. All you need is your brain because it is made up of perceptions and memories which form inherited ideas. Put the priority on ideas rather than data. In our democratic and populist societies, we're seeing the rise of the individual. Be an individual to stand out from the crowd and nurture your uniqueness, but also be a team player. This unique combination is essential for success. It is a credo I live by. Framed hanging on the wall in my office in a prominent position is a poster with my logo and this message: "OUR CORE VALUES. The following values are actively fostered, encouraged and central to the way we do business: Creativity Excellence Service Teamwork" Have an attitude, live it and be consistent. 4. Be Competitive and Tough. The barriers of entry for new ideas are extremely low, even non-existent. You need to outsmart your competition and understand patents, copyright, trademarks and other intellectual property laws that protect ideas. What business is about, is not the technology, but about ideas and the application and protection of ideas. Howkins compares the examples of two brilliant men, Microsoft founder Bill Gates and inventor of the Internet, Tim Berners-Lee. Gates protected his idea and is now the wealthiest man on the planet. Berners-Lee didn't and yet his invention has changed the way we communicate. 5. The Ability To Change People's Mind. Being part of the creative economy is about changing people's minds. If you want your ideas to be taken seriously, you need to have outstanding persuasion and influence skills. 6. Learn Endlessly. Ideas are about doing something different and better. Borrow. Innovate. In beautiful Perth where I live, as well as the low cost of living, stunning lifestyle and great weather - we have another advantage. I call it the isolation, ideas and innovation factor. We live in the most isolated city in the world and this is both a negative and positive. The positive is remoteness breeds creativity. When you stop learning, you stop being creative. 7. Excel In The Attention Economy We now live in an economy where creativity, the media and entertainment dominate. It seeps into every crease, fold and cranny in our lives. Learn to excel in this economy. Understand the pressures and the principles of living in this age. I call this a time when the Three C's of Change are on the increase: Chaos, Clutter, and Competition Chaos - Our lives are getting busier and busier and more and more chaotic as we sift through the masses of information coming at us. Clutter - This mass of information is getting held up, like grains of sand in an hourglass, and the sheer volume is cluttering up our lives and decision-making processes. Competition - It is an increasingly competitive marketplace now, with me too brands, look at me brands, and global brands dominating the marketplace. It is increasingly difficult to be truly unique and standout from the crowd. 8. To Make A Mistake Is Not To Fail. There's a well-known saying along the lines of "a mistake is only a mistake if you don't learn from it". The rate of failure is high within an economy built on ideas. That failure can be at a personal, company or even Government policy level. Learn how to deal with failure and manage it. Traditionally bureaucrats have focussed on policy and businesses avoid risk. When a senior executive at the ABC, I always found this a challenge as a manager. A delicate balancing act was required to encourage creativity to make good programs on the one hand, while working within a dinosaur-like, bureacratic, public service culture where policy and process dominate. I learnt the hard way there is an unstable relationship between creativity, innovation and bureacracy. You can read a full article about these challenges originally published in The West Australian newspaper in November 2000 here. 9. Build A Powerful Personal Brand. How creative you are, whether your ideas are accepted and how often you fail will impact on your personal identity. Your identity is how others see you. Manage these perceptions and build a strong personal brand that is resilient, reliable and real. 10. Have Ideas, Make Fun, Make Money. Ideas are the currency and rules by which we get access to capital. If you have the right idea, with the right support, you can have great fun and make a huge amount of money along the way. Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries. You can subscribe by visiting http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com.
MORE RESOURCES:
Creativity - Google News |
|
|
|
RELATED ARTICLES
Magic In Your Spice Rack Variety is the spice of life, but spices, historically are the stuff of magic! A spell, after all is really just a recipe and traditionally many of them involve plant life or herbs. Magic doesn't have to be complicated to work. Ideas While the inception of penicillin brought a bit of a stir, and the television warranted some focus, it is somewhat easier now to fashion an idea into something sustainable.Easier again is the ability to make an idea into a business without leaving the house. The Elements of Creativity: Attributes Listing Method Attribute listing is one of the best ways to generate ideas, whereby there any many parts to the problem/ challenge faced. If you are asked to generate ideas or solutions to a complex challenge, the first thing you can do is to list all the attributes of your problem. Creativity Management - Synergy of Craft and Art Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas. Sharing Our Creative Work with Others In my "Roadblocks to Creativity" e-course, I ask the question:"What's your first thought if someone hesitates before giving you their opinion about your creative project?"One artist wrote: "When some one hesitates before giving their opinion of my work, I think it is going to be negative; I recently showed some work to my boss and her criticism was so harsh that I now won't show her anything, but the worse part is--it made me even more conscious of showing my work to others as well. She was going through some hard stuff at the time, so my timing was way off. The Source of Growth and Creativity Bare attention (to objects, people and circumstances) is what brings order in this world and in your personal world. If you know how to move your attention without the involvement of mind, positive creation happens as a result. Revenge of the Sith - Creativity and Structure The common belief is that lack of structure and randomness enhances creative output, whereas in truth, creativity is enhanced when it is organised, systematic and based on highly structured processes. This article will use Episode III of the Star Wars trilogy - Revenge of the Sith - to demonstrate that point. Creativity Management and Team Size Effective team structure is critical when managing creativity and creative output.It appears that many individuals are effective alone - Einstein, Marco Polo etc - however, what is usually overlooked is that these people often collaborated regularly. Unleash Your Creativity and Think Your Way Out of the Box The brain is a strange organ. It works in ways we don't yet understand and manages to create everything we see. What Open Stage is Teaching Me About Life After many years of performing as a vocalist, I switched my focus to my training and work as a music therapist. I love sharing my music with my clients with special needs and it continues to be an incredibly rewarding field of work. 10 Ways to Thrive as a Creative Artist 1. Connect with your DREAM - Indulge yourself in a vision of the bigger picture and get out of the mire of self-doubt, details and challenges of today. Break An Egg For Creativity In 1420, the dignitaries of Florence held a competition.They offered the enormous prize of 200 gold florins to the architect whose genius could span the unfinished dome of the Florence Cathedral. Tips on Breaking the Creative Block There's no question that creating anything is hard to do. Here are some tips if you find yourself creatively blocked. How To Master Your Game Learn how to master your area of endeavor the right way. Start out by finding the people and books that will make you exceptional. Recharge Your Battery It was 4:15PM on a Thursday when I arrived at the hair salon to get my haircut. My hair appointment was at 5PM but I arrived there quite early. Its Time to Get Out of the Box "It is never too late to be what you might have been. "(George Eliot)I have found that truly successful people surround themselves with the support that makes them excel. The Sylvia Plath Pattern Of Creative Flow * Sylvia Plath teaches a valuable lesson about the Even Flow - opening the channels for creativity, regardless of this is for poetry or not.Sylvia Plath was a poet and that was her job and her life. Creativity Management - Finding Your Voice Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas. Get your Creative Juices Flowing Copyright 2005 Cherry Communications/Be Heard SolutionsThe creative arts enhance our lives in countless ways. They make us think. Top Ten Creative Strategies for Inspiring Creativity Where You Work and Play Websites, automobiles, milk cartons, living spaces. Design saturates every aspect of our lives and the difference between success and failure could be the color purple, could be the person that you talk to every morning when you wake up, or could be the amount of light that streams into your office every day.
|
| home | site map |
| © 2006 |
