| |
| |
|
Customer Service Information |
|
|
|
Are You Giving Your Customers Enough Reasons To Return To Your Business?
Good customer service just isn't enough anymore in the marketplace in which we live. Times are changing and business owners are learning that they need to create such an awesome customer loyalty program that they are always at the forefront of their customers' minds on a regular basis. To compete in today's global marketplace you need to stand out from the crowd - be better than your competitors, be faster than your competitors and, more importantly - BE MORE MEMORABLE THAN YOUR COMPETITORS! Your success in business depends upon your ability to change. Customers in 2003 are more demanding, more intelligent, and have more choices than ever before when it comes to where they spend their money and how often they spend it. Wouldn't you rather it was your business and not your competitor's? You need to work smarter, not harder, and devote your time and energy on the things that count.... Building greater customer loyalty that will grow your business 24 hours a day, 7 days a week...even while you sleep. Become important in your global marketplace and you will be rewarded by being at the forefront of your customers' minds and receiving endless referrals to your business. Create a memorable experience in the minds of your prospects and customers and you will benefit for a lifetime. If you want to make a second, third, fifth and twelfth sale you must create an incredible customer service experience that your customers will talk about forever. The quality of your customer service will be remembered long after the price they paid is forgotten. If you want to drastically increase your number of visitors to customers and your customers to ongoing repeat customers you need to make contact with them as often as possible. Marketing gurus tell us that if you are not in touch with your customers every six weeks they're not really your customers, but people who your competitors are continually trying to lure away from you and your business. WHOSE POCKETS DO YOU WANT YOUR CUSTOMERS TO FILL...YOURS OR YOUR COMPETITORS? Create a point of difference that is so original that sets you apart from your competitors your customers wouldn't dream of doing business with anyone else. If your customers don't see you as being different from your competition they will always make their buying decision based on price alone Send The Right Message To Your Marketplace! Follow up is one of the most critical elements of any business. It is vital to follow up at all times: your prospects, your customers, your affiliates. Did you know on average it takes 7-12 follow ups for a person to buy from you so you MUST contact them regularly on an ongoing basis. Look at these alarming statistics provided by the National Sales Association:
(1) PROSPECTS Offer a free report, training course, ebook or newsletter so you can keep contact with those who don't buy on the first visit. (2) CUSTOMERS By keeping in constant touch with your customers you'll create so many happy and satisfied customers they will refer you to their friends. Happy customers are informed customers, less likely to ask for a refund and more likely to buy from you again. (3) AFFILIATES If you want income-producing affiliates you must give them the latest tips, techniques, training and motivation with constant follow up. Once your business grows there's no way you can follow up with your prospects, customers and affiliates by hand so you MUST set up your automated system from the beginning or as soon as you can. *****ONCE IT'S SET UP IT RUNS WITH NO FURTHER INPUT FROM YOU***** Thankfully in recent times companies have become aware of how important client follow up is and they have created autoresponders (automatic messages/emails) for this purpose to put your business on autopilot. TIP: Avoid using free autoresponders as they usually include advertising for other people's products (sidetracking people away from your offer and helping you to look unprofessional. Remember, in business how you are perceived by your customers means everything!) Once your system is in place you fill it with the emails that will go out automatically once someone subscribes or is subscribed automatically! SAMPLE FOR PROSPECTS:-
About The Author Copyright 2003. All Rights Reserved. Karin Manning. Karin is the publisher of Net Wealth, an interactive newsletter for advanced internet veterans, entrepreneurs and beginners alike. To start receiving your weekly marketing, motivational, customer service and money tips visit http://www.reprintrights4u.com and fill out the popup on entry with details of your ePackage & bonus newsletter subscription & free gifts.
MORE RESOURCES:
Court Staff Receiving Customer Service Training - Government of Jamaica, Jamaica Information Service
Customer-Service - Google News |
|
|
|
RELATED ARTICLES
Everyone talks in code! How often have you left a meeting with a customer or your boss telling yourself he likes my ideas. Only to find later that you didn't get the sale or your boss has told everyone that you are crazy. What Every Manager Should Know About Seeing the World from Where the Customer Is Standing It is important to remember that the customer doesn't necessarily see things in the same way we do. This point was brought home to me one day while I was shopping with my daughter, Stefanie, who was two years old at the time. Customer Service and Call Center Outsourcing, Whats The Buzz? The buzz is all about customer service and call center outsourcing, also known as BPO (Business Process Outsourcing). According to Gartner, the outsourcing market in Europe has grown with over 6%, BPO with 10%. Should I Have My Company Mystery Shopped? I wish I had a nickel for every time someone said to me, "Oh, you do Mystery Shopping; I always wanted to do that!" I think most people do find the thought of posing as a customer and reporting back on how they were treated, rather intriguing. But there is a lot more to it that skulking around in a trench coat and spy glass!I believe most companies have taken the plunge and decided that it really is important to conduct frequent "mystery or secret shops" of their businesses. Client Service as a Competitive Advantage As someone who has been heavily involved facilitating strategic planning processes with organizations during the last 15+ years, I often find it somewhat amusing how people answer the questions I pose.For example, if I ask people, "What is your unique differentiation in the marketplace?" or "What does your organization really excel at?" They will almost always reply, "It has to be our client service. Quality vs. Quantity There is a battle in Call Centers. The teams are Quality vs. The Drawback of Hacking Off a Blogger Through Weak Process Gaps and Pathetic Customer Service With all of the recent data theft in the financial sector, it is important to make sure that we don't go crazy trying to protect ourselves from risk. Risk management does have a value but this value lies mostly on the front end. More Customers - Watch those Little Things Two situations, two perfectly acceptable experiences, but in one case, an excitement about great service and in the other case, just OK.The LaptopI have a laptop which is under warranty - 5 working day turnaround they said when I rang them about a power problem. Marketing as a Spiritual Practice "Marketing as a spiritual practice." It sounds contradictory - how can sales and promotion possibly be considered spiritual? But the secret is, once you truly understand that marketing isn't all about struggle, jargon, tricks or gimmicks, spiritual practice is the very root of success. Whatever Happened To Customer Service? Do you remember the last time you went into a shop and the person 'serving' raced over to you, greeted you with a lovely smile, heaps of enthusiasm and said, "Welcome to our store, what can I help you with today?" And then listened attentively to what you had to say?Doesn't happen very often does it? In fact, while I was writing this, I couldn't recall when I had experienced it. I'm sure I must have yet it would have been so long ago, I can't remember. Customer Service - Winning Customer Experiences Winning Customer ExperiencesMuch research has been done on what the makes a winning customer experience. What is it that makes customers come back to your business instead of going to someone else's? If your repeat business is low, what is it that you are doing to drive your customers away? There is a consistent theme that emerges across the research - winning customer experiences are built on consistency. Customer No Service - How to Lose a Loyal Customer! So today was the day where I almost stopped going to my favorite supermarket here in Milwaukee. If you're in Milwaukee, you know the one I'm talking about: the cool one downtown that has 1000 different types of produce, and a whole aisle dedicated to gourmet coffee and teas. Listen to Suggestions If you are up to your ears in a stressful situation, it becomes difficult to think clearly. Sometimes, it is best to walk away from a problem, and think about it, rather than try to solve it with an instant solution. Committed To Your Customer? Prove It When They Complain! Businesses like to brag in their advertising about quality of work, commitment to their customers, and excellent service. These statements are also proudly advanced in Mission, Vision, and Values Statements. Get Customers to Stop Calling You--12 Easy Ways to Save Money with Online Customer Support Despite rumors to the contrary, the Web is not dead. More people are using it, they have faster bandwidth, and in many cases Net-time is taking over TV- time. Customer Service: Everyone is Fighting Their Own Personal Battles Relationships.. 6 Reasons Why Complaining Customers are Golden With Some Tips on How to RespondTt has probably happened to you if you own your own online business. You get an email or even a phone call from someone who is upset or unhappy with this or that about your business. How to Retain Your Customers the Dish Network Way Customer retention is vital to a business. If you cannot retain your customers you will be continually losing current customers and always on the search for new ones. Write a Business Thank-You Note Have you seen that thing on TV where the gal tells the nerd she wonders why he never asked her to marry him and he stumbles and says "Thank You" and she turns to butter?The point of the message is that "Thank You" goes a long way to making people feel better.Personally and in business, develop the "Thank You" habit. How to Easily Increase Your Profits Do you remember the last time you went into a shop and the person 'serving' raced over to you, greeted you with a lovely smile, heaps of enthusiasm and said, "Welcome to our store, what can I help you with today?" And then listened attentively to what you had to say?Doesn't happen very often does it? In fact, while I was writing this, I couldn't recall when I had experienced it. I'm sure I must have yet it would have been so long ago, I can't remember.
|
| home | site map |
| © 2006 |
