| |
| |
|
Ecommerce Information |
|
|
|
Does Your Shopping Cart Have a Squeaky Wheel?
Have you ever gone grocery shopping just before a holiday? The aisles are packed with people pushing carts, shelves need restocked, all the checkout lanes have long lines...not a fun experience. Just like in-person shopping, making online shopping easy and painless is key to getting customers to purchase from your store. Advertisement Let's examine the internet shopping process from start to finish exposing some places in the process that your store may have a squeaky cart. Make the Product Easy to Find Offer a search capability if your store has a large number of products. Most buyers don't have the patience to wade through 20 pages of products to find what they want. Share Availability Early On Now that the customer has found the product, let them know that it is in stock and ready to ship. Right on the product page or when they place it in their shopping cart let the customer know their purchase can be on its way soon. Don't wait until after they've placed the order to tell them it will be another 6-8 weeks. Streamline the Order Form Limit your order form to the basics. Shipping information, credit card or payment information, and the quantity and order number are all it takes. This isn't the place to conduct market research or ask for loads of information. Keep the order form short and simple. For future purchases, keep the customer's data on file so they can fly through the ordering even faster next time. Handling Your Shipping (and Handling) One big reason many people don't shop on the internet is that they have to pay for shipping. Offer a variety of shipping options to the customer so that she can decide how quickly she needs the item and what she is willing to pay to have the product delivered. Resist the temptation to add large handling fees to the shipping costs. What looked like a great online deal at $19.95 isn't nearly as attractive when shipping + handling brings the total cost to $29.95. Keeping your online order process simple and straightforward will enhance your customer's satisfaction and the likelihood that they will visit your store again. About The Author Megan Corwin is an internet marketing coach who helps work at home professionals grow their businesses. Send an email to megancorwin@wahwoman.com to schedule a complimentary 30 minute coaching session. For more articles and advice about online marketing strategy and solutions, become a member of Megan's online community for work at home women: http://www.wahwoman.com/membership.html
MORE RESOURCES:
Ecommerce - Google News |
|
|
|
RELATED ARTICLES
The Ecommerce Business Plan Simply put, business plans can make or break your business. Starting a Drop Ship business online is no different from starting a traditional non-online business. How To Sell Your Products Online? E-commerce is gaining pace! Research firm eMarketer predicts that 2003 will see online sales reaching US $58.2 billion excluding travel. Selling Online for Newbies If you are interested in selling online, it is quite easy to get started. First of all you must have a product or service to sell. The Lowdown On ECommerce: Making All The Pieces Fit Together The Lowdown on EcommerceEcommerce is truly the most confusing aspect of purchasing web design services. This is unfortunate since most (if not all) businesses online would like to provide their customers and potential customers with easy access their products or services. The Essential Christmas Web-store Makeover Ten great tips to turn online holiday shoppers into eager buyers - and satisfied customers.When meeting potential clients, you wouldn't dream of showing up late in a mismatched outfit, hair disheveled, with food on your tie and no business card, would you? And if they asked for testimonials or explanations about your company policies you'd hardly say, "Sorry, I don't give out that information. The Webmasters Assistant There are many tools available to a webmaster to analyse website traffic allowing them to monitor the number of visitors, see what pages have been accessed and even the length of time each visitors spends accessing the website.However, despite the considerable data available what is missing is anything to tell the webmaster what the visitor was thinking. Developing a Winning e-Commerce Strategy One bright spot on the economic horizons around the world seems to be continued consumer spending and e-commerce is clearly a part of this, with sales estimated to be in excess of $9.9 billion in the next three months according to ACNielsen. Does Your Shopping Cart Have a Squeaky Wheel? Have you ever gone grocery shopping just before a holiday? The aisles are packed with people pushing carts, shelves need restocked, all the checkout lanes have long lines.. The Plain Man's Guide to Making Money Online I'm a plain man who uses plain thinking in devising strategies for making money online.I do not spend obscene mounts of money attending high ticket web conferences nor do I rush to purchase the latest collection of web casts at outrageous prices. How To Eliminate Credit Card Refunds From Digital Thieves Can you encounter the number of times where a Credit Card Sale was generated, only to receive a "Refund Notification" from your contracted e-commerce processor on behalf the "customer"?Welcome to the electronic world of "cyber-shoplifting".Unscrupulous surfers, disguised as potential "customers", systematically opt to ordering goods (using credit cards) in electronic form of delivery, only to request a refund minutes or days later after receiving the product. Leveraging Open Source Technology Open Source applications can bring unique value to business owners. Since the base application development costs of open source applications is free, small and medium business owners are able to leverage previously unobtainable technolgies against their sales objectives, operational costs and customer satisfaction levels. Accepting Credit Cards For Your Online Business Did you know that one of the best ways to increase sales for any online or offline business is to offer your customers the convenience of paying by credit card? As a merchant, you have several options available when it comes to becoming part of the credit card acceptance and processing chain. Here's a quick guide to get you thinking. Ecommerce Solution for the Big and Small Business First off, you need to know what an ecommerce solution is. An ecommerce solution can be defined in many ways. PayPal Powered Three years ago I was doing some work for a local university helping to redesign an internal website they wanted updated and made more user friendly. When the job was done the person I was doing the job for wanted to use his school issued credit card to pay for my services. Database: The Secret of Success BENEFITS OF A DATABASEBy maintaining your list as a database, you can segment in many ways for targeting. Targeting improves the productivity of your offers. 10 Reasons Why People Wont Buy A Second Product From You 1. You didn't follow up after the first sale. Credit Card Merchant Account Basics Knowing which credit card merchant account to get can be very confusing. There are thousands and thousands of banks, merchant account providers and third party sales teams that can offer you all kinds of incentives. How Do You Make Money Online? If you learn how other people make money online, I mean really study how it's done and ask a lot of questions, there is no reason in the world you cannot make money on the internet as well.How do people make money with websites? There are literally tens of thousands of things people make money on from the net. E-marketplaces from Sellers Perspective What is an E-marketplace anyway?E-marketplace is a business to business web based venue, where buyers and sellers meet online, generate business leads and conduct business transactions. The e-marketplace features are tailored in a manner so that a large numbers of buyers and suppliers can be serviced as a community. Online Lead Generation: Can it Work for My Business? Business-to-business service providers have a wide range of tactics they can deploy to gain new clients or customers. Direct mail; cold calling; TV, radio or print advertising are all ways in which B2B services gain new customers.
|
| home | site map |
| © 2006 |