| |
| |
|
Ecommerce Information |
|
|
|
Shopping Cart Abandonment - Discover 5 Things you can do to Lower Cart Abandonment
A common frustration among merchants who sell online via a shopping cart is the percentage of people who abandon their cart and leave the site never to return. This is known as the shopping cart abandonment rate. It is not unheard of for companies to experience as high as a 99% abandonment rate. Getting the abandonment rate under control can go a long way towards increasing the income your company earns from their online venture. 1. Don't make them register until they have to A common complaint amoung web shoppers is the irritation and invasion of privacy they feel when they have to register for a new account before they can even use the shopping cart. If people have to share their personal information with you before they even know if they want to buy from you, they'll often click away never to return. Whenever possible, get them to register after they know how much something will cost them including shipping. This will help them to feel good about your company and will result in more sales. 2. Make it easy for your prospect to find out how much it will cost them Many people will use your shopping cart to price out what your product will cost them after shipping. On the web, everyone knows that a tangible product must be shipped. Knowing this, the number one cost people are always reluctant to spend on is the shipping. People want to know what the final price they will pay to get it to their door. If this price is reasonable to them, only then will they go through the trouble of registering for an account. 3. High Shipping Costs Almost anyone who has purchased a product online has run into a company that was charging a sky high rate for shipping. Do everything you can to keep your shipping costs as low as possible. Shop around for a good rate. Try to include a shipping estimator from the company that will be handling your shipping featured on your website. Make it easy for your customers to find it. 4. Keep the number of steps they need to take at a minimum Many shopping carts take people through four, five or six steps before they can finalize their purchase. Every extra step you force people to take in your shopping cart system is one more chance they have to abandon the shopping cart. Collect as much information as possible in as few steps as it is reasonable for you to take. This will encourage fewer people to click away. 5. Keep outbound links to a minimum Don't give your prospects an easy way to exit the shopping cart process. Forcing them to click the back button will at least make it more of an effort for them to click away. People can sometimes have second thoughts that an extra link on your website may encourage. For this reason, keep any links on your order pages to only the most necessary. Overall, if you treat your prospects with respect, make it easy for them to find the information they need, and streamline your checkout process to make it easy for your prospects to buy from you, you'll succeed at making more money and lowering your shopping cart abandonment rate. This article was written by Joe Duchesne, president of http://www.yowling.com/, a web hosting company that specializes in helping online business owners increase their website traffic. Copyright 2004 Yowling. Reprint Freely as long as you link back to my website from this resource box.
MORE RESOURCES:
Gproxy Design Hits New Milestone: 250 Custom Tailored NetSuite E ... - Business Wire (press release)
GSI Commerce platform used to launch iRobot’s European direct-to ... - E-consultancy (press release)
Ecommerce - Google News |
|
|
|
RELATED ARTICLES
Is It Still Possible To Make Money On The Internet? Many people are saying that the internet is dead. So is there still money to be made on the Internet?The answer is a definite YES. Why Arent People Buying From Your Ecommerce Website? Your stock is tempting, your prices right - your ecommerce website is good to go, but somehow the customers just aren't buying. So where are you going wrong?Make sure people can find your ecommerce website. 10 Reasons To Survey Your Visitors, Subscribers And Customers 1. To find out what type of content visitors want to see on your web site. The ClickBank E-Commerce Solution ClickBank.com can offer you multiple solutions for your e-commerce business. Free Competition Analysis for E-Commerce Startup For anyone who has completed research regarding e-commerce, there are some common catch phrases that we all come across. 'Competition Analysis' is one of those catch phrases. The Origins of E-Commerce What is the Internet?In order to provide a discussion on the Internet it is essential to provide a short description on what the Internet actually is. Put in the most basic of terms the Internet can be described of as a massive collection of computers that are sited around the world and that are connected together in order to create a huge network that allows information to be collated and shared by millions of people. Expand Your Local Business Through the Internet To obtain more local customers for your business, consider expanding your local business through the Internet. Here are some ways of doing so. How To Sell Your Products Online? E-commerce is gaining pace! Research firm eMarketer predicts that 2003 will see online sales reaching US $58.2 billion excluding travel. Database: The Secret of Success BENEFITS OF A DATABASEBy maintaining your list as a database, you can segment in many ways for targeting. Targeting improves the productivity of your offers. How Merchant Accounts Can Save You Money We all know that accepting credit cards is the key to online sales. Unfortunately, most merchants are unaware that acquiring a merchant account can actually save them money. How to Receive Payments for Your Online Sales Once you decide which products you are planning to sell on the Internet, and what type of web store you are going to use in order to display your products, next vital decision that you have to take is to figure out how your customers are going to pay you. Whatever you plan to sell online, accepting credit card transaction is a must! A full 90 percent of all online sales occur through credit card payments. Paypal Primer To conduct business on the Internet, whether informal, one-time only transactions between two friends, or a full-fledged business selling products or services, payment arrangements have to be made. Before 1998, this often meant either checks sent through snail-mail, or very expensive, and often hard-to-obtain, merchant accounts for online credit card processing. Chinas Online Shopping May Be Booming In The Next Few Years Data from China Internet Network Information Center (CNNIC) shows that till June 2004 Chinese online user has reached 87 million, of which, 7.3% has experience of online shopping. Effective Management Of Your Customer Services With a third party merchant account you will have a dedicated 24/7 support team to handle your credit card payment on your behalf as part of your package. You will also need to provide your own support for issues relating directly to your product. 7 Questions to Ask A Potential Internet Merchant Account Provider Recently I went looking for an online merchant account, with disastrous results. I made the mistake of taking information at face value and relying on the ecommerce merchant account provider's good reputation in other areas. Web Users Crave Familiarity The sad truth is, general Web users would love it if all our sites looked like Amazon.com. Select a Niche Market for Ecommerce Choosing a carefully pinpointed niche market should be one of the first steps that an internet business owner has to take. A very common way of describing a niche market is 'a targeted group of individuals with very specific and similar needs or interests. Overcoming Frustration with Technology For whatever reason, when we get a new boost in productivity, whether that be from a tool, technology or technique.. Old Habits Die Hard in the Third Age Years I spent a lifetime in retailing and I'm still at it in retirement; albeit virtually.You know how it goes. Grow your Business with Emarketplace - Part III Increase Company ProductivityAfter years of hard work, finally your business started to pick up. You are selling more products then ever! You have lined up a good number of suppliers and buyers.
|
| home | site map |
| © 2006 |