| |
| |
|
Email Marketing Information |
|
|
|
Email Etiquette II
I had great feedback from my last article, and was asked to write further on the subject; hence my title. This month I'll share on Email Etiquette in discussion groups. For those who are not yet aware, on the Internet there are hundreds of thousands of discussion groups available in any topic imaginable. The most popular group systems used are YahooGroups.com, Topica.com and SmartGroups.com but there are others. Some web owners set up their own private groups too, via their website. The idea behind these groups is that someone starts up or moderates a topic and people become members (at no cost) if they are interested. Some of these groups have closed memberships, i.e. you have to be involved in whatever that group is about and outsiders cannot join, whilst other groups are open to all and sundry. With the whole world being open to membership for these groups cultural differences need to be considered and it is possible to easily upset a member and suddenly you have a heated argument with many others getting involved and the original meaning and context completely shoved aside! I've seen this happen in groups and it's a shame, as it often just takes a little thought and consideration to realise that perhaps the writer didn't fully understand the language, or hadn't actually meant what may have sounded rather rude. There have been times when someone has written something I thought was offensive or wrong and rather than emailing back to the list via the group email address, I have chosen to email the writer direct instead. A much better way to handle a misunderstanding. A good rule when handling/writing email for group discussions - read through it first and then check which address it is going to, before clicking 'Send'. The suggestion last month about using signature blocks really applies in this situation - how will people know who you are, or where you come from if you only sign off as 'Kathie'? Another suggestion - trim the message before sending it back to the group. What I mean by this is do not leave all the original discussion and replies at the tail end as this is unnecessary and makes it inconvenient for those who have chosen to receive a daily digest of messages (they keep reading the same things over and over otherwise) and difficult for those who are on limited bandwidth for email. But don't delete the whole previous message - if you are responding to something, or adding to the discussion. There are often multiple discussions going on and it could prove difficult for the reader to understand what you're saying, and in what context, if the whole previous message is deleted from your response. I have at times read something posted to a group and thought 'huh?' There is a happy medium here. Discussion groups give you an opportunity to learn from others and share ideas, but more than that, it allows you to make friends on a global scale, and then the world really does seem to become smaller. And, if you are really knowledgeable in your field, it also helps enforce this to others and before you know it, you become a respected member that others seek to learn from and perhaps be mentored by. What a privilege that can be! One word of warning - belonging to multiple groups can become time consuming and addictive! You could find yourself spending more time reading and responding to messages than getting your work done. So, if you work virtually like I, and my team do, that can become a real danger to your business. As in all things, moderation is the key, and you stand to learn many things and make lots of friends. About The Author Article reprinted by permission Kathie M. Thomas, Founder "A Clayton's Secretary". Kathie is a multiple award winner in her industry as a Secretary and Virtual Business Operator, and has 30 years' experience in the secretarial/ administrative field. www.asecretary.com.au
MORE RESOURCES:
Email-Marketing - Google News |
|
|
|
RELATED ARTICLES
Top 5 Reasons to Use Autoresponders One of the best and newest tools out there for generating revenue is the Auto-Responder. If you aren't using this tool in your business you are *losing money*!Many times customers arrive at your website but aren't quite ready to buy. Email Marketing - Building A Mail List Millions of people use their computer everyday as a form of communicating with others by sending messages through email.From sending newsletters, updates, articles, follow-ups or simply sending an email message. A Single Email Is Never Enough "Repetition is the key to advertising (marketing)". Those words were said by a friend of mine, Jason Olson, back in his days of selling radio and direct mail ads. Viral Marketing with Your Signature File Computer viruses are usually a bad thing. They can compromise your security, delete necessary files, and give your PC trouble. 4 Effective Ways To Use Autoresponders To Increase Your Sales An autoresponder is a very powerful tool for any online business. Basically, an autoresponder is used to ease your tasks. Ten Tips to Building Your Opt-in List. To build and maintain your opt-in list requires constant attention.As either a bricks and mortar or a cyber space business it is always easier and more cost effective to promote to your warm market. Lost: 200 emails gone missing. Last seen on the 25.10.2003 Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive". Just Because You Can... Just because you can communicate with hundreds of people virtually via email, doesn't mean you should. The phone still exists because it's a valuable tool -- especially for small business owners. Introduction to Autoresponders If you've reached the point of exhaustion trying to keep up with answering the mountain of emails that threatens to bury you alive every single day, you're ready to learn about autoresponders.The bad news is that people expect prompt replies to their email inquiries. 8 Tips to Increase Response in Email Opt in email marketing is no different than normal direct marketing in that small simple changes will increase your response and success. These tips will help with both plain text and html email:1. Seven Ways to Dramatically Increase Your Email Marketing Profitability 1. The Power of SevenWhen choosing a price point for your product, studies have shown that prices ending with a number 7 (specifically in the dollar amount) sell more. Power at your Fingertips It is just amazing. Power right at your fingertips. Consumer Thinking and Email In an article based on research done by emaillabs, MarketingSherpa reports that on average, readers spend between 15-20 seconds reading email they chose to open.The article also reports, readers span about 50 words, fewer if there are graphics to view. Sucking in Readers: Proven Ways to Increase Reader Interaction You've probably heard this educational philosophy:Tell me, and I'll forget.Show me, and I may not remember. Viral Marketing Tips: Greeting Cards When we speak about viral marketing, we are not talking about the newest disease. We are not talking about a Mad Cow Disease variant or something that you need to be vaccinated for. Email Marketing 101 - What You Must Know Before Starting an Email Marketing Campaign Before you start an e-mail marketing campaign it is important for you to know what e-mail marketing is, the benefits of e-mail marketing, and whether or not e-mail marketing is right for your business. Once you are educated on the finer points of an e-mail marketing campaign, you will be poised to either learn more and get your campaign going or else find another means of marketing your products. Email Advertising - How Ad Tracking Helped Create a Killer Ad I recently undertook an email advertising promotion, using a number of advertising media. The exercise involved a program of mine called the Magical Marketing system. How to Start Your Own Mailing List I remember reading time and time again when I first begun my Internet Marketing adventure that a mailing list was one of "the" best ways to generate larger amounts of money online. So I wasted no time in implementing a mailing list for my businesses. Automatic Responder - The Secret of Super Affiliates Success Congratulations, you just made a sale!Congratulations, you just made a sale!Congratulations, you just made a sale!Wondering how those Super Affiliates make so many sales overnight selling someone else's products?Well, you shouldn't be anymore, because here's how they actually do it.. Lesson #1: Autoresponders 101 What the heck is an autoresponder?An autoresponder is much like a fax-on-demand system, where you call a number - or, in this case, email a specific email address, fill out a form on a website or do something, like buying something online - and get an instant reply.Internet marketing and online business people agree that email autoresponders are the greatest marketing tool ever invented.
|
| home | site map |
| © 2006 |