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Email Marketing Information |
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Improve Email Deliverability: 15 Tips for Email Marketing Success
Delivering email newsletters and sales messages to opt-in subscribers and customers is getting more exasperating-and more expensive-by the day. Delivery rates for email have gone through the virtual floor. According to MarketingSherpa, one out of every six people who asked to be on your mailing list won't receive your email newsletter or marketing message because a spam filter blocks it by mistake. Why you're just not getting through to them
Your emails fail to reach your subscribers for three basic reasons. Either the email is blocked by the subscriber's ISP or enterprise firewall (in which case it never gets delivered), the email is blocked by the subscriber's spam filter (in which case it gets delivered but is never seen) or the email is deleted by an irritable subscriber with an overzealous delete-key-finger who does not recognize your "From:" address or mistakes your email subject line for something unwelcome. But take heart. There are some tactics you can employ today to increase your email deliverability scores and reach your newsletter subscribers and customers with the email messages they have asked you to wing their way. 1. Hire someone to monitor your mail 2. Test your email messages for spam before sending 3. Make sure your ISP is not on a blacklist 4. Slow down your email send rate 5. Send your email when it's most likely to get read 6. Mail on the best days 7. Use the right email service 8. Help subscribers change addresses 9. Use creative copy tactics to circumvent spam filters 10. Get your subscribers to whitelist you 11. Use a distinctive, predictable subject line 12. Welcome new subscribers immediately 13. Make your email welcome message look like your sign-up form 14. Send from the same domain that signs them up 15. Use the same From: address Alan Sharpe is a business-to-business direct mail copywriter and lead generation specialist. He helps businesses generate leads, close sales and retain customers, using cost-effective, compelling direct mail and email marketing. Alan also uses his direct mail advertising services to help non-profits raise funds and raise awareness of their causes, using fundraising letters. Sign up for Sharpe & Direct: The B2B direct mail marketing e-newsletter. Every Monday morning, receive in your inbox a short, helpful article on direct mail lead generation. Sign up today and receive a free copy of his special report, "30 Reasons to Use Direct Mail to Increase Sales and Attract New Customers." Read free articles, tips and other helpful advice on direct mail marketing at http://www.sharpecopy.com
MORE RESOURCES:
Monitoring email marketing campaigns provides a 'valuable insight' - Business Strata - Business News
Email-Marketing - Google News |
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