| |
| |
|
Entrepreneurialism Information |
|
|
|
Differentiation Strategies for Franchise Companies
With the growing number of franchise offerings recently it is difficult for the smallest franchise companies to compete. They generally do not have the advertising budgets to pick and choose which markets the franchise prospects will be calling from. Many rely solely on Internet Marketing; unfortunately 80% of such leads are not so good. On top of this obstacle they must compete with sales departments of larger franchise companies, which have lots of experience. For smaller franchisors it is imperative that they are able to differentiate between other franchisors in their price category and sub industry sectors. Below is a listing of my franchise company's differences between other franchises. I recommend that you read this and think about your business and see if it gives you ideas of how you can differentiate your company from your next nearest competitors. Read each item and have a legal pad in hand, write down those items, which apply if any and any ideas that you think of as you read them. Remember while reading this that our business model, a mobile care wash franchise, will differ from your business so you will end up with much different items when completed. This exercise will assist you in brainstorming and thinking of ways you can distance yourself from the larger and more aggressive sales tactics of larger companies. - - - - - - - - - - - - - We are the only Franchise which: Requires no inventory and/or purchases from franchisor on an on-going basis Provides you with customers when you start without charging you a percentage fee. Has a flat rate royalty and no percentage of gross sales Has no competition that is organized at the unit level franchise Requires no location in the car wash industry Franchises mobile car wash trucks Has a founder running day to day operations who has run one of these units for twenty years Allows you to put an unlimited number of units in your exclusive territory without paying more in up front franchise fees Has a written policy of helping non-profit groups at the franchise level Pays your family a $10,000 cash death benefit and helps them run your franchise until next of kin is trained. We do not terminate your franchise if you die. In the past two years is not a copy of an existing franchise system Has a mobile headquarters that travels from franchise area to franchise area At a franchisor level has given twenty percent of our total earnings to charities Has a founder who wrote his own hundred and ninety page legal disclosure documents and had it registered in three working days Has a founder who is on the board of directors of the American Association of Franchisees and Dealers, a franchisee's rights group Has a founder who co-authored a book about franchising during his first year as a franchisor; "Franchising 101" Has a founder who owns one hundred percent of his company and works seventeen hours a day. Has a written policy about drunk driving and a termination clause for it Is experimenting with a one hundred percent electric service vehicle in the automotive industry Provides entire turn-key units in case of emergency for franchisees Has a great business name that has been around for twenty years before we franchised Maintains fully functional special event fundraiser trailers in every major metropolitan area where we franchise Is experimenting with a air cushioned powered mobile service vehicles Employees the Bonzai and Blitz marketing methods to new and existing franchises Provides new franchisees with a comprehensive data base of possible customers in there exclusive territory as well as an aerial view photo and complete storyboard and marketing map That makes you give up "Your right to fail" upon signing of the franchise agreement Wrote a book on "Community Fundraising" Has Founder who personally wrote the Franchise Operations Manuals from actual experience Lists all possible competitors in a data base before you start your franchise Gets your business license, fictitious business name statement, pays your initial liability insurance payment and your initial health care insurance payment Will prepare a business plan for you so that you may apply for an SBA loan. We are 7-A eligible in the SBA program "Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
MORE RESOURCES:
Entrepreneurialism - Google News |
|
|
|
RELATED ARTICLES
How To Find Hot Online Business Ideas Would you like to find the key that unlocks the door to a gold-mine of online response, sales and results for your business?It seems obvious that you would be able to see what the experts do differently when locating market opportunities, finding out what people want and quickly turning that into an online business generating truckloads of cash. The reality is YOU CAN'T!While the secret is massive in it's impact, it is so subtle - so subtle that you are sure to miss it if you don't know what to look for. Four Steps to Entrepreneurship As more and more people start or consider starting their own business, it is important that they understand the core steps that are required to launch successful ventures. These steps include spotting, assessing, selecting and executing upon opportunities. Entrepreneurship Story; Over Regulation in Franchising Part I Jim and Sally run a successful auto business, which they have built up over two decades and have expanded to three stores and many of their friends keep saying, "You should Franchise." They think about this for about five years read a few books, like "Franchising for Dummies," The "E-Myth", "The Franchising Bible" and many others on the shelves of the new big book store in town with the coffee shop inside. Face The Fear, Ladies Okay, I'll begin by telling you that I've been divorced for about 5 years, have an amazing family and by anyone's standards, I have a wonderful life.I worked in the film industry for almost 9 years for my ex-husband's company. Venture Capital Negotiating Issues When companies enter into negotiations with venture capital firms, there are several issues which need to be defined and agreed upon. This article describes the key issues. Do You Want to Just Survive or Thrive? (Part 1) You've probably heard this, or maybe you will relate to this personally. Have you ever arrived somewhere and wondered, "How did I get here?" or "Why am I here?"Have you ever wondered if you've missed the boat (with your family on it)?Life is a battle that must be fought if there is to be a favorable outcome for you, as well as those around you that count the most. Electronic Tools for Entrepreneurial Success "Half of any job is having the right tool" was one of the earliest lessons I learned from my father growing up on a farm in Nebraska. As an organizing and productivity consultant, it continues to serve me well. Entrepreneurs - 9 Top Mistakes to Avoid 1. Isolating Yourself When setting up a business, you can get so overwhelmed with the administration that you don't focus on building up your network. Angel Investors: 7 Online Business Plan Scams and 1 Real Deal We've all seen the hype: "We'll put your plan in front of thousands of investors!" "We'll write you an award-winning online business plan!" "Only $3,000 for thousands of investors to learn about your company!"I cringe every time I see one of these ads. Vultures are preying on honest business people who want to fund their businesses. The 7 Traits of an Exceptional & Successful Entrepreneur How often have you either referred to or considered the expression, "Success is a journey and not a Destination?" Probably many times, yet often being in a hurry to get there, we forget that success is not an end unto itself, but is instead an ongoing process.Though some people seem to have the Midas touch and easily turn everything to gold, most of us have to give our endeavors lots of time, effort and the sweat of our brow before seeing things come to fruition. Youth Entrepreneurship, A Disappointing Truth The psychology of entrepreneurship can be very rewarding to one who dreams of starting their own business. The freedom of being your own boss has billions of people seeking financial independence and other entrepreneurial expectations. Have You Been Thinking About Owning Your Own Business? Or Becoming An Entrepreneur? Part 1 Almost every day, I talk with people who want to start their own home-based businesses. I receive an interesting reaction when I ask people, "What are you looking for in a home-based business?" The most common response I get is, "Umm, well . New Rules Last week I was working with one of my small business clients, a bright and dynamic woman who's passionate about positioning her artisan business for growth. We were talking about her financial picture and forecasting robust sales over the next three years. Entrepreneurial Hate, its out there Today, I got an email from a lady who hates all business people and entrepreneurs, because they are Greedy, Arrogant and a Host of other atrocities. She was replying to an article I wrote about entrepreneurs and how they bring to the civilization; everything you see, everywhere you go and without us, you would have nothing. Oil Change Guys History; Part II Franchise companies are not born they are made and when studying the history of franchise companies, it is amazing how similar they really are. To continue this story we are in the height of the Dot Com Bubble with money flowing in Silicon Valley and personal services and labor is at a premium indeed;Before Oil Maxx's downfall, Oil Maxx with the foresight of Mr. Traits of The Successful Entrepreneur Want to know why certain people succeed and others don't. Well successful people have certain traits? Do you have them? Business has changed a great deal over the years. PTO; Justification of the Means and the Ends Some would say about certain issues that the means do not justify the ends. Well more often the ends do not justify the means. Oil Change Guys History; Part I How do franchise companies come to be? How do they start. What type of a person or entrepreneur becomes a franchisor? Below is the story of how one small company became a franchisor in the mobile oil change business. Do You Have What it Takes to be a Successful Entrepreneur? Print off this page, take the quiz and find out if you've got what it takes! See the scale at the bottom to mark yourself.Answer the following questions on a Scale of 1 - 51 - definately not 2 - not likely 3 - sometimes 4 - probably 5 - definitely--------------------------------------------------------------------------------1) Do you have many hobbies (besides TV viewing and playing video games)? ____2) Do you take a leadership role in group settings? _____3) Can you discipline yourself to finish a project, even if it means late nights and low recognition from your peers? ____4) Do you often think of new and innovative ways to do things? _____5) Do you enjoy meeting new people? ____6) Have you had success in the past in planning a project, and carrying it through to it's completion? _____7) Would you consider yourself a positive person? ____8) Even when things go wrong do you try to "learn a lesson" from the experience? ____9) Do you enjoy working alone? ____10) Do you manage your time well? ____11) Do you like to set goals and achieve them? ____12) Do you like to take calculated risks to achieve an objective? ____--------------------------------------------------------------------------------ScoringIf most of your scores are 5's you have a very strong "entrepreneurial streak" and should strive for your goals. Prescription for the Future and Technological Revolutions The world sure has changed in the last two-decades hasn't it? When I started out in business, there were no cell phones, fax machines, computers, etc. And I am not that old, having just retired at age 40.
|
| home | site map |
| © 2006 |
