| |
| |
|
Internet Marketing Information |
|
|
|
Excelling With Online Marketing
Do you want to build a successful online business? Then start using online math and use Microsoft Excel. I've written an e-book this year that sells at a profit. In fact, I've written 2 e-books that sell at a profit (I'm thankful to all my Internet friends who have helped me.). I can't imagine anyone selling anything on the Internet without using Excel to keep score on profits and performance. Are you making a profit or running at a loss? A plain old Excel spreadsheet (or Lotus) will get the job done for you. Are their any trends in profits (or losses) for your online venture? Excel graphs make it easy to see (and sometimes predict) trends. When you started your venture, how did you estimate the demand for your product on the Internet? I did research on Overture to predict the volume of my Google paid click impressions. Using Excel was a key part of that process. Whenever I make an e-book sale I add it to my Excel sales database. I click on an Excel macro button that automatically re-formats my email sales notification into a record in my e-book sales Excel database. Over the past year I've used a powerful Excel technique called a pivot table to analyze my e-book sales database. This is what I learned about my e-book sales: 1)Tuesday was my slowest e-book sales day. I corrected the sales problem by mass mailing offers on Tuesdays. Tuesdays are better now. 2)My e-books have sold in over 37 countries. But 90% of my sales came from just 5 countries. Solution? I adjusted my advertising mix to better spend my advertising dollars. 3)Finally, men purchase about 70% of my e-books. Women purchase 20% and 10% of purchases are from unknown genders (people that use initials only). Solution? None yet. Women just aren't buying my e-book as much as I'd like. But if I find a great copywriter who needs to learn more about Excel I'm in business. We can trade. Would you like to find an unexpected ally for "Excelling with Online Marketing"? Just check your personal computer. If you have Excel (or Lotus) than you already have a great tool for tracking not only online marketing profits but all kinds of online marketing performance. Build a simple spreadsheet for tracking your weekly profits and then advance to other techniques for measuring online marketing performance. So, that's it for today. I know that I'm just a first year online marketer and have much to learn. But, I'm "Excelling" with Online Marketing and you should too. Copyright 2004 Richard Kraneis About The Author Richard Kraneis is a computer training consultant, e-book author, and an aspiring online marketer. Online marketing on the Internet reminds him of his favorite hobby, fishing. His website is www.TheWorldsShortestExcelBook.com. You can reach him at rich@TheWorldsShortestExcelBook.com. (He's looking for a great, up and coming copywriter for future projects.)
MORE RESOURCES:
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
4 Reasons Why Having Your Own Product is Essential for Serious Marketers I know what you're thinking, "Why is having your own product essential?" Quite simple really, without your own product you will never market to your full potential. We all want to make as much money as possible. Internet Marketing Basics Almost all of the articles on Internet marketing lacks coverage on all the basics and all the avenues of Internet marketing because there is just too much information to cover in a few words. Here I am going for an attempt which will be an overview, not an in depth affair. Five Steps To Successful Web Marketing And Sales Process! The basic principles used successfully by brick and mortar storefronts in moving your potential clients through a successful sales process is also the most effective way on the web.But how?You do this by following the five step process in your marketing strategy by attracting potential clients, building trust, helping them choose the right product, presenting the product, and then closing the sale. Online Promotion Ideas: How To Use 10 Free Bonuses To Increase Your Sales & Profits Free bonuses are like honey that can get your website visitors hooked to you and make them to keep buying from you.So, below are some online promotion ideas to help you implement this. Defining the Relations Between Blogs, E-zines, RSS, and E-mail Although RSS and blogs are slowly reaching mainstream, they are still missuderstood by most marketers in relation to eachother and in relation to their relatives, e-zines and e-mail. How do these four really relate and what does this mean for your internet marketing strategy?The most common missconception is comparing blogs and e-mail, with many bloggers actually touting blogs as a replacement for e-mail. The Psychology of Online Selling Why do we buy things? Well, some thing are out of necessity; we need food and water to survive. But which food do we buy? You see we do have a choice, which means we make decisions to buy one kind of food against another. Aesthetics and Web Marketing For four years I worked in the editorial department of a major Internet directory. My job required me to search for and review thousands upon thousands of Web sites. Internet And Network Marketing How do you start a business on the net? Well, network marketing opportunities available on the internet is a good starting point.Why?There are several reasons. The Magic Upsell Technique Just like the infamous thank you page that a buyer is forwarded to before an actual purchase made popular by none other than Mike Filsaime, the same goes for upselling. What is upselling?Upselling is the technique used to bolster sales after the initial purchase. Make Your Internet Marketing Easier With Niche Marketing Keywords If your home based business depends on niche marketing, keywords are your best friends. If your answer to the first sentence was no, you are missing out on a lot of potential business. How To Create An Automated Income Producer One of my favorite net marketing tasks is creating a FREE report or e-course and watching it fill with subscribers on an autoresponder.You might not realize that this is one of the easiest and best methods of selling your products or affiliate products because you develop a rapport or relationship with your subscribers by giving them quality information. The Power of Buzz How did Hotmail gain over 12 million subscribers in 18 months? How did the very low budget movie "The Blair Witch Project" become such an incredibly successful phenomenon? The answer lies in the power of "buzz."Buzz or word-of-mouth marketing influences more people to buy, or not to buy products and services, than most other forms of marketing. Kindergarten Dropout Makes A Fortune In Internet Marketing Hyperboles abound in Internet Marketing. Myth has its own area code. Be Different And Profit I've just spent 3 hours surfing the web and found 47 different Internet Marketing courses. I read every single sales page and decided not to buy ANY of them. A World Outside The US With the exception of myself and a small handful of very remote and isolated journalists, no-one today bothers writing about the growth of the web. It's old news, and we already get it. Implementing an SMS Marketing Campaign SMS Marketing can be used to acquire customers, strengthen existing customer and prospect relationships and provide a service to your customers.The golden rule "Keep It Simple Stupid" (KISS principle) applies to SMS marketing. Become a Star: 10 Do-It-Yourself Publicity Techniques to Build Buzz for Your Online Business Public relations is popular because it is very cost-effective and it works. If you send out one press release, for example, and it gets into print, it could generate more interest in your product or service. The First Steps In Ideal Internet Marketing The first steps in defining your ideal marketing plan determining what your site is to accomplish. Make sure you know how to measure success before you start implementing a plan. How a Multi-Faceted Approach to Site Promotion Can Secure Your Search Engine Positions Copyright 2005 Tinu AbayomiPaulIn my last article on site promotion, I talked about why using one site promotion technique is a short-term solution. Now I'm going to illustrate why site promotion is multi-faceted, and show an example of how these techniques can build on one another to help you get better search engine results from your search engine optimization efforts, as well as more traffic to your site overall. 5 Easy Ways to Establish Your Brand Online The Internet is a practical and accessible tool to build your brand. Here, we list 5 of the easiest ways to leverage the Internet to your best advantage:1.
|
| home | site map |
| © 2006 |
