| |
| |
|
Internet Marketing Information |
|
|
|
Weblogs, Podcasting, and RSS Newsfeeds in the Marketing Mix
Weblogs and Podcasting in the Marketing Mix It is rare that such a speedy development could have been watched as it happens now for Podcasting. But for this there are some good reasons. Weblogs have become an established Publishing Tool with millions of users and readers. Furthermore users are able now to handle multimedia applications and do own computers and mobile music players. But the up to date hype should not be reasoned by the users, which rather do not have expert skills in marketing, but by the industry following those millions of users. Also investors again are very active in the reach of weblogs and IT at all. Studies state that about the half of mobile music player owners already has downloaded a podcast. By those preconditions the way for commercialization is free. But, too, it seems to be necessary to do so, because the industry needs the users to become offered industrial products. This probably is not without conflicts, because users might have their reasons to go to those new independant media channels. Advantages and disadvantages now opposite to the in common low costs for distribution at the internet now rely again in the quality of produced media. The quality of course is better with the better but costly equipment. But, quality does also has its costs and it seems that for now a reliable business model does not exist. Whereas there already is the option to include adverts at podcasts the option of paid services is discussed again. Weblog comments on the latter option sometimes are humourious and users now are offered software for a more professional production of podcasts. RSS Newsfeeds in the Marketing Mix The RSS Data Format, compared to the Hype of Podcasting, does exist for a far longer time. It is popular now, but it seems that it does not have the same broad acceptance like weblogs. By this one might describe weblogs as medium for the masses and RSS Newsfeeds, as long as those do not become integrated in a website, as a medium for niches. Opposite to this big portals now are offering the opportunity to integrate RSS News in personalized news pages. By this and with the opportunity to reach a broader audience also big players do start RSS Activities. Furthermore niches of course not neccessarily are less important. RSS is build by the data format XML, which gives some interesting possibilities. Interested users may receive RSS Newsfeeds by subscription. Furthermore XML offers the opportunity to integrate Newsfeeds and their content into websites. Meanwhile there is a good range of newsfeed search engines and for those, too, do exist submission tools. Up to Date Articles and Studies on Podcasting and RSS are to be found at the May Revision of FOLDEN and later on at the Internet Trends Archive. FOLDEN is a monthly updated Directory on E-Marketing and iMedia with two News Rubrics and a free Newsletter. FOLDEN Homepage Related FOLDEN Rubrics Copyright, Impressum and Terms of Use This article may become passed on at a whole, with its links and copyright. The author of this article makes no warranties on the usefullness or the correctness of any kind of this article, readers do use this information on their own responsibility. Frank Brauer
MORE RESOURCES:
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
Silver Surfers: Successful Online Marketing to Seniors If you are marketing to an older audience, don't discount the value of a website. People over 50 account for more than 50% of discretionary spending in the United States, and they are going online to buy. How To Increase Your Online Sales Anytime Hold a discount sale on your web site. Use the sale to get rid of excess inventory, gain new or repeat customers, and increase your sales. How to get an Internet Marketing Education Without Spending a Nickel Do you want to create a passive income? Are you bewildered by all the educational Marketing products out there? Are you on a low budget or trying to escape from a huge debt load?Well, I answered a big "Yes!" to all the above, especially, the last oneMy job sucks. I can barely make ends meet and I have some medical problems which make a "normal" working lifestyle very difficult. 9 Pointers for Evaluating a Business Proposal Finding a business opportunity on the net is easy. But evaluating the right one for you, takes a little knowledge. Online Network Marketing 101B - Basic Must Steps to Follow to be a Successful Marketer In my earlier article, "Online Network Marketing 101A", I wrote the first three things that you have to do in order for you to start your career to be a successful marketer.We are going to about some of the actions that you can do to enhance your experience of being a successful marketer. E-marketplace - Facts and Fictions Not long ago, industry pundits were touting B2B marketplaces or exchanges as Internet era panacea for productivity and cost-cutting problems of corporate world. Buoyed by excessive investor interest and driven by a desire to cash in on the enormous dot-com valuations of late 90s, marketplaces were sprouting like autumn mushrooms. To All Internet Marketers - How To Get My Business More and more people are realizing that the Internet offers great potential to set up a healthy business for pennies on the dollar. This is good news for internet marketers - but it also means that they need to lift their game. Autoresponders Are the Key to Freedom from the Burden of Emails In today's business world emails are essential to the success of any business. As your business grows so will the number of emails you will receive. Website Promotion With Content Exchanges Ever hear about an idea that is so simple yet so powerful, you wonder why you hadn't thought of it before?Here's one: Content ExchangeInstead of the tired, increasingly ineffective reciprocal link exchange, webmasters are becoming very innovative in getting great links to their sites in other ways.Everyone is concerned about, or should be, their site growing and changing over time. The Secret to Making More Money in Your Online Business: Lessons From Monopoly Thousands and thousands of people are striving to make more money in their online businesses each day. If you are one of the thousands of people, have you ever played the game of monopoly? Have you ever been exposed to the hidden secret in the game that will help you earn more money in your business?Monopoly is a very simple game once you understand how to win. How To Actually Make Money In Network Marketing Most people that I know who are, or have been in network marketing, never seem to make a dime! Others (myself included) make a small fortune. If you're not doing VERY well with your business, and you're honestly putting in the effort, let me explain to you how to turn things around!First of all, you need to make sure that you have the right product. Guide To Free Advertising When I first started my internet home business, I realized that in order to make money I would have to bring visitors to my website. I didn't have a lot of extra cash laying around, and my mentality at the time was "Why would I pay for it, when I can get it for free"? So, I starting searching the internet for places that would accept an ad for my product for free. The Importance of Residual Income The concept of residual income or passive income is probably one of the most important concepts you will ever learn in your lifetime.I know. Why Submitting Articles Gnaws at You Like an Unsent Thank-You Note Writing and Submitting Articles is More about Psychology than Writing SkillI've discovered that even when a person understands the benefits from writing and submitting articles, there's seldom a snowball's chance in h*ll that they'll do it. Psychologists have a word for it - it's called resistance. Ecards as a marketing tool As any successful businessman will confirm, having a great product or service is just the beginning. After all, in this day and age, everything comes down to marketing. Stitching Up a Niche I am a great admirer of businesses that serve and market to one or a small number of niches. It's such a great business model and one of the fastest ways to grow a business. Website Sales: 10 Magical Awesome Tactics To Multiply Your Orders Do you want to open the floodgate of orders at your website?Here are ten magical awesome website sales tactics to help you:1. Use reward programs to keep people revisiting your web site and buying your products. Attitude - The Marketers Most Important Trait Attitude is a key part of each of us. A central part of our make-up, who we are as individuals. Double Your Revenues with Joint Ventures The best way I know of to multiply your online results, such as doubling the size of your opt-in email list, or increasing your sales, is through the use of joint ventures.Joint ventures are partnerships created with other reputable business people that create a win-win situation for not only you and the person you partner with, but also your customer!A great example of a joint venture that can be used to double the size of your opt-in subscribers overnight, is to partner with another publisher who publishes a newsletter for a related, but not competing, product or service as yours. Do You Market To These Emotions Online? What can Mother Theresa and Charles Schwab teach you about marketing online.Certainly these two historical figures saw two vastly different worlds in their lifetimes.
|
| home | site map |
| © 2006 |
