| |
| |
|
Internet Marketing Information |
|
|
|
Marketing Rapport - 3 Tips!
Establishing & maintaining rapport with your online audience is perhaps the single most important ingredient in marketing online. Actually in marketing period, but even more so online because of the lack of personal contact. Rapport is at the core of selling, always has been, always will be. Let me tell you a little story. Earlier this week, I got a call from a salesman after leaving a message about getting my stereo repaired. My expensive, but aging Nakamichi CD player is on the fritz, & I'm virtually tuneless. Not good. It was a notable conversation for anybody interested in the art & science of persuasion. And in particular, the role rapport plays in that process. My apprehension was this. I bought the unit about 8 years ago, & I'm thinking. OK, this is going to cost me some money. I could probably now go out & buy a new CD player for the same amount. Just getting an estimate is going to cost me. So the guy calls up, & immediately starts building rapport with me. How does he do it? After introducing himself, he says, "So you've got an MB-1s, awesome unit, what do you listen to?" I tell him, "I'm into rhythm & blues & jazz". He probes a little to see what kind of blues I dig, & we find ourselves rapping for a bit about how much we both love the music of Stevie Ray Vaughan. And then without missing a beat, he says "So I suppose you're wondering whether technology has advanced so far in 8 years that you could replace your MB-1s with a new unit for pennies on the dollar? I say, "yes". And then he goes on to tell me. "Unless you're prepared to fork out a sizable chunk of change on a relatively high end unit, your going to lose some of the raw analog warmth & character that oozes faithfully from Stevie's Fender Stratocaster every time you slide a CD into that Nakamichi". And I'm like, Wow, thanks for saving my life dude. This wasn't the only guy I called, but I can tell you this. He was the only one I considered doing business with. And it came down to the rapport he created. So what can we learn from this? First off, let me point out that while this was a personal interaction, you should take the principle of rapport very seriously when it comes to your marketing. The fundamentals are thus. I liked this guy. Because I liked him, I listened to him. Because I listened to him, I believed him. And because I believed him, I bought from him. Sure it wasn't a huge purchase. But what happened in those few minutes on the telephone takes place in virtually every sale you make, whether you're an active participant in the process, or not. You are developing an unspoken relationship with your customers, as a result of both your personal interaction, & every piece of online marketing you deliver. The challenge is this. How do you generate rapport, when you don't have the expensive luxury of personal contact with all of your clients at every stage of the buying cycle? Here are a few ideas. 1) Be a person in your online marketing. Far too many businesses make the dreadful mistake of coming off as stuffy, corporate, & boring, in the name of professionalism. Your business can be professional, & still have character. This is just as true in b2b & technical sales, as it is in consumer sales. One of the best things you can do is deliver your marketing message in the first person. You should voice a friendly, rapport-building persona in virtually every kind of direct response advertising you do. 2) Communicate with your prospects, in their own words. If you're marketing to engineers, & you know they use acronyms, use acronyms. If you're selling to the CEO, speak in plain English. Just common sense, but so often ignored. If you're selling b2b, understand that there are multiple decision makers involved. Find a way to speak to them all. Use multiple campaigns if need be. 3) And finally, give your customers more than they expect. It is rare to do business with a company that demonstrates a genuine concern for the actual outcomes that their customers experience as a result of a purchase. This is very different than simply being committed to the satisfactory performance of your product or service. You build rapport by showing your prospects exactly how what you're selling "fits in" to what they are already doing. In the final analysis, your prospects & customers should feel like they know you as a person from your marketing & advertising. More importantly, they should know you as the kind of person they would call a friend, & look forward to hearing from. Copyright 2005 Daniel Levis Daniel Levis is a top marketing consultant & direct response copywriter based in Toronto Canada. Recently, Daniel & world-renowned publicist & copywriter Joe Vitale teamed up to co author "Million Dollar Online Advertising Strategies - From The Greatest Letter Writer Of The 20th Century!", a tribute to the late, great Robert Collier. Let the legendary Robert Collier show you how to write words that sell...Visit the below site & get 3 FREE Chapters! http://www.Advertising-Online-Strategies.com/ad-strategies.html
MORE RESOURCES:
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
How You Can Acquire Exclusive Rights To Products; Part 1 of 2 If you have a marketing business, chances are you get excited at the prospect of acquiring a new product to sell. One challenge to marketing, especially over the Internet, is the amount of competition. Targeted Traffic is More Important than Ever! In the early days of web development, business owners had learned the very expensive lesson that a Web site with no visitors is of little value. Once the business owner learned that methods could be utilized to increase their visibility through search engine optimization, it then became apparent that the traffic that really benefited them, was "targeted traffic. Internet Marketing: 5 Innovative Internet Marketing Strategies To Generate Tons Of Orders There are two different groups of online marketers.First group: those who are making lots of sales and piles of cash daily. 10 Ways To Gain An Avalanche Of Sales 1. Utilize holidays to increase your visitors or sales. The Truth About Info Business Let me save you, at least, several hundreds of dollars you would have spent on different business guides and tutorials, claiming to bring you online wealth.We both read many times sales and endorsement letters the only aim of which was to show us the ultimate way to Internet profits. 4 Simple Secrets for Net Marketing Success Starting an internet based business when you have zero marketing experience is, to say the least, bewildering. I speak from personal experience as I started out with no specialized knowledge. When Internet Marketing Gurus Sell Their Souls If you're just getting started in Internet Marketing, you may be awed by the amount of "Internet Gurus" out there, each one making millions of dollars (or so they claim) and for some reason seem more than willing, for a fee, to teach you their biggest, most intimate secrets. Well, I believe in one thing - "If it sounds too good to be true, it most probably is!" While I have no doubt about the specialized skills and techniques used by these gurus, it can get a little too frustrating simply getting tangled and lost in all their hype, and find almost no value at the end of the day. Online Marketing Donts There are over 200 million people worldwide connected to the Internet, with over 64 million regular users in America. It's no wonder that such a vast audience has made online marketing one of the fastest growing industries in the world. The Internet Marketer The internet marketer is really a perfect profession. This profession allows you to gain many positive characters. Building An Online Business Is Like Starting A Garden, You First MUST Plant Your Seeds I know what your thinking, "what the heck does starting a garden and planting seeds have to do with building an online business?"Well.. 3 Simple Steps for Revealing Marketing Secrets of the Experts Learn the easy method I use to reveal marketing secrets. Details of my findings using this method are also disclosed. Internet Profits the Smart Way: Let Your Business Fund Itself Although many Internet marketers spend thousands of dollars on Internet marketing resources before turning a profit, it is certainly not the only way to succeed, and in many cases, not the best way. Here are three levels of investment that will allow your business to fund itself. Why Your Online Advertising Traffic Leaves as Soon as It Arrives Online advertising traffic leaves when advertisers don't make it easy to stick around. Business website owners who buy online advertising often get frustrated when most of theirexpensive traffic leaves as soon as it arrives--i. Beyond Viral Marketings Its Exponential Multiplication Exponential Multiplication a Real Life Example:Double a penny every day for a month and what do you get? Over ten million dollars! That's the power of exponential growth, and the Internet is the one medium that can harness the power of That Amazing Exponential Growth.. PPC and SEO - Inhouse Vs. Outsource Any small business owner in a B2B or B2C market has struggled with the decision - should you outsource your internet marketing to a full-service marketing firm, or should you bring employees in-house for your marketing team? First you need to define your marketing goals - are you building a long-term brand or just bringing a new product or service to market? Do you have sufficient capital to support a marketing team? Your budget for advertising (ie, Google Adwords, Yahoo Search Marketing) should be taken into account when considering your marketing budget - for online companies this is the largest single cost.If you just want to get your name out there and you have a clear exit strategy within the next one to three years, I would strongly recommend that you look into outsourcing your internet marketing - a full-service internet marketing company will focus on SEO (search engine optimization), PPC (Pay Per Click management), affiliate marketing, email marketing and link building. Marketing Your Web Site Effectively Every new generation of a Web site brings the hope of increased success on the Internet for your business or organization, but too often, a project is completed and lacks the fundamentals for ensuring success on the Web. While we certainly don't claim to be Google or MSN experts, the spider-based search engines want their results to be accurate and setting up your Web site correctly can be the difference between page 1, 2, or 2,000,000. Book Yourself Solid Key Number 2: Choose Your Ideal Clients The Book Yourself Solid article series continues withKey Number 2: Choose Your Ideal ClientsYour clients are an expression and an extension of you. When I first started out on my own, I would work with anyone who had a heartbeat and a credit card. Niche Marketing Nuggets: Picking the Gold from the Internet Mine Building an Internet business based on a specific niche is not only good sound business it's smart.What is a niche?Boiled down, a niche is a specific area of interest people have. Top 7 Internet Marketing Sites for 2005 Are you confused by what really works when marketing your business online?I know the feeling. There are literally thousands of sites out there that either promise to teach you how to effectively market online or tell you that they have the magic formula. The Worst Internet Marketing Strategy Ever? Many people are downright frustrated.And when you look at their internet marketing strategy, it's no surprise.
|
| home | site map |
| © 2006 |