| |
| |
|
Internet Marketing Information |
|
|
|
10-Essential Points When Considering Pop-Under Advertising
I have been running tests on the use of Pop-Unders to promote several types of products and services. Note that I am discussing POP-UNDER'S... not Pop-UP's. I consider Pop-Up's too intrusive. Pop-Under's on the other hand load in the background when visiting a site and, therefore, are not perceived in the same way as the much more intrusive Pop-Up. To source vendors of Pop-Under advertising go to Google and search on "Pop Under Advertising". You will find dozens of vendors selling Pop-Under traffic packages. Here are ten points to consider... 1. Buying Pop-Unders is like running a gauntlet... there are many providers... but few of real quality. I have purchased a few Pop-Under campaigns that produced less than 50 views a day... hardly what I had been promoted. Consistency of delivery has been dismal. 2. Only use Pop-Unders to promote something that has universal appeal. You have little or no control of who views your page... so make sure that the product or service offered is potentially appealing to almost every person who views the page. 3. Pop-Unders are a teaser and lead generation tool... not a direct sales vehicle. Make a solid free offer with compelling benefits to draw the viewer to your site to complete the selling cycle. Never direct your Pop-Under traffic to your home page... design a custom offer page (or pages) specifically for your Pop-Under traffic. Pull out all the stops to make this a hard hitting offer page. Keep it simple. Test various headlines for pulling-power. Note: Most Pop-Under traffic providers will not allow your served page to contain sound files or other pop-up's or pop-under's. 4. Pop-Unders seem to work well for "business opportunity" offers that feature a "home-based business"... and as subscriber recruitment vehicles for newsletters, discussion lists, etc. Remember the "universal appeal" caveat... the newsletter or discussion list needs to be broadly appealing. 5. Be careful that the Pop-Under vendor does not use "adult" type sites to present your ad. If they don't address this issue in their sales copy... send them an email and make them confirm in writing that your ad will only be viewed by non-adult sites. 6. Buy no more than 10,000 Pop-Unders on your first purchase from any one vendor. Test and measure the campaign. If it looks promising on the first 10,000 then test another 10,000. If that test is favorable then jump up to 20,000 or 25,000 and test again. Don't fall in the trap of buying 100,000 or 1,000,000 hits upfront... no matter what the price. 7. Some vendors offer "targeting", to specific categories of traffic, at a premium price. Test this option the same way as described above to see if they are worth the premium price. Some are... some are not. If, for example, you are promoting a health care business opportunity, you may find that buying the traffic targeted at "health" or "opportunity seekers" is a better return on investment... maybe not. Again, always test in smaller numbers and ramp-up based on measurable results. 8. Ad tracking is a real plus when using Pop-Under campaigns. It is worth the money to implement ad-tracking software, or web based ad tracking services, when testing these types of traffic providers. This is true of almost any direct marketing effort but especially when you are being delivered raw traffic counts that can result in thousands of views per day. 9. Pricing runs all over the map... some vendors will sell you full page views of your website for as little as $29.00 for 10,000... others will price that same 10,000 at $89.00. There are lot's of resellers in the business and that probably accounts for the wide price swings. The lower priced vendors are often the ones who are selling adult-site originated traffic. 10. If you have tested Pop-Unders for your specific offers and found them cost effective... you are in nirvana. You can then roll out to large buys from prime vendors for millions of hits for only fractions of a penny apiece. After you have tested and refined your lead generation message ... and it is working cost effectively... you will have discovered a completely duplicatable lead generation tool to drive qualified traffic to your lead capture page of your web sites. This lead generation system can then be taught to your distributors which will result in literally thousands upon thousands of leads working throughout your marketing organization. ©Copyright 2005 Thom Reece All Rights Reserved Thom Reece is the CEO of Online Marketing Group, a Hawaii based direct response marketing and web development firm. His primary website- Online Marketing Resource Center [ http://www.e-comprofits.com ] is visited by thousands of marketers daily. For a free subscription to "Thom Reece's Web Marketing Strategies & Techniques Newsletter" go to: http://www.WMSTDirect.com, mailto:thom@e-comprofits.com
MORE RESOURCES:
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
Internet Marketing - The Two Faces of FREE 'FREE' is the reason people are successful, and make a fortune marketing on the internet, yet 'FREE' is also the reason 90% of people fail miserably!It is all to do with your approach to your business and your careful use of 'FREE' things.You will never make any money placing your own ads on other people's FREE classified sites and/or FFA links, even if you have submission software. Getting Members For Your Community If you read my first article titled BUILDING A BUSINESS WITHOUT ADVERTISING YOUR PRODUCT, then you should have at least some idea of the type on online community your visitors would be interested in. If you have not read it, reading it will give you a better understanding of this article. DOI, a Proven Marketing Tool for Driving Traffic and Increasing Search Engine Rankings The Digital Object Identifier otherwise known as the DOI is not new. The history of the DOI started when a group of major book publishers realized that the digital age was imminent. Top 10 Internet Marketing Tips For Your Home Based Business This article can determine the success or failure of your internet marketing strategy. You see, there is ONE question anyone getting started with a home based business opportunity NEEDS to have the answer to:"How do I make money on the internet in the fastest, easiest and most effective way? How can I do this while working with what I love and helping the people I like to be associated with?"The answer is simple. Sneak Up On Your Competition Dear Internet marketers: After going through a couple of months of frustration, I finally came up with ways to "sneak up" on my competition. I thought I would save you a lot of time, money and hard work and share, my experiance with you. Free Marketing = Effective Marketing According to Google.com there are over three billion web pages online today. Sales Marketing: 10 Blockbuster, High Octane Strategies To Explode Your Website Sales And Profits Do you want to ignite sales at your website?Do you want to make 50 times more money at your website?Do you want to succeed in internet marketing and create great wealth?If yes, then read, master and use the sales marketing, insiders' tricks of the trade revealed below:1. Add a free interactive game to your web site. Aesthetics and Web Marketing For four years I worked in the editorial department of a major Internet directory. My job required me to search for and review thousands upon thousands of Web sites. Im Talking, But is Anyone Listening? Internet marketing is a wonderful thing, but it has it's drawbacks. For instance, if you own a brick and mortar store you have a *physical* presence that gets noticed. How Can You Can Go From Zero To Hero Overnight? Viral Marketing! Everyone has heard about viral marketing but what is it and how long will it survive?Viral Marketing is the creation of a message that is self-perpetuating and hence distributed exponentially after its release. The Internet is full of many classic examples, the most famous one being that of the free email company - Hotmail. 5 Steps to Achieving Success in Marketing 1 Planning:When starting your marketing strategy, it is wise to plan ahead for what you will need.This is important, both for the finance you have available, the time and the resources you need. Scared Of Creating Your Own Info Product? Don't be scare off when you hear about product creation or the term 'product'. Basically a product can be almost anything you put together that pass on quality information, and contrary to what you may think, it can be created very easily once you know how. Breakin It Down I've recently begun working with individuals one-on-one who are truly interested in earning an income from the internet in the comfort of their own home. A common complaint I hear from them is that they are constantly overwhelmed by the enormous amount of information that they are bombarded with each and every day. The Most Important Marketing Tool As an online marketer, there are many tools available to help you succeed. Some are free, while some will cost you money. Creating Your Own Internet Marketing Product through a Home Based Business There are thousands of marketing tool kits available online for a whole range of prices, but what if you are not interested in buying someone else's tool kit and are more interested in creating your own internet marketing product and toolkit to sell. Well, there are plenty of ways to going about doing this. 8 Myths About Online Marketing These myths about online marketing. Seasoned marketers and beginners alike should think again what approach they should take when marketing online. Headlines Bring Sales--Where and How to Use Them - Part 1 Headlines are short vital statements to stimulate your potential customers and clients to take action. That means sales! Since you only have 10 seconds to attract your visitor or reader, create headlines to make ultimate sales. A Person Of Value One of the "secrets" in Internet Marketing is knowing that you need to be patient enough to develop the kind of business building savvy that people want. It takes time. Shopping Search Engines, The Benefits and Explanations The Shopping Search Engines are a new breed on the Internet market, they are a research tool for both consumers and retailers. Using a shopping search engine the consumer can search at once more than one merchants, products and look at the prices in only one place. 10 Creative Ways to Sell and Market Resale Rights Products Offline Are you having a tough time selling that ebook or resale rights product online? Is the online market for your info product over saturated? Maybe your ebook is too niche focused and doesn't draw much traffic from online keyword searches.Let's not get discouraged.
|
| home | site map |
| © 2006 |
