| |
| |
|
Internet Marketing Information |
|
|
|
Developing Your Export Import Business Using Internet - Part I
Since most of the businesses throughout the world have access to the Internet, many astute entrepreneurs and trading companies are using the Internet as one of the primary means for developing their import and export businesses. Already a big slice of global trades are taking place through the Internet. According to Forrester Research, a major marketing research company, worldwide online exports will escalate to US $1.4 trillion in 2004, and cross-border e-marketplace trade will exceed US $400 billion in this year alone. However, cross-border trading will create a division between the companies that actively import and export using the Internet and those that don't. Companies that are slow in adopting the Internet will loose competitive edge to the more proactive Internet-savvy counter parts. If you are already involved in international trade or planning to either import or export products, Internet could be your primary source of gathering data, researching prospective market, finding clients and, may be even, for doing your entire business online. First, let's look into the export side of the international trade. Like any other business, exporting requires proper planning. Well-documented and clearly written export marketing plan will work as your road map to success. The following steps are essential for any export endeavor. Identifying products for export Although, in any given time you may find numerous products that qualify as exportable one, your chance for success will increase substantially if your chosen product met the following criteria: - You have been handling this product for local market for several years - You have full confidence in the quality of the product - The value of the product matches or exceeds the imported similar ones - You have guaranteed availability of this product for export If you don't have a product to export yet, and you are serious about export oriented business, consider checking out your local trade shows to seek out an exportable product. Local online marketplaces are good options for finding products for export as well. Identifying potential export markets for your products To identify an export market you have to spend sometimes on gathering necessary information. You will need export statistics of your country to see which markets are presently buying products similar to yours. This will give an idea which markets are viable for you to target. Apart from checking the statistics from you own country, you also should verify export statistics from several other countries that manufacture and export similar products. After analyzing this information, choose couple of markets for further assessment. This time you will need more in depth information on these markets. Doing market research Market research is imperative in order to identify export potential of a product in a targeted country. There are two ways you can research your targeted market. By getting first-hand information from the targeted market This can be done by hiring a research company from the targeted market, participating in trade shows, contacting prospective customers, visiting the market personally, etc. Although, this method has a great advantage since you can get exact information tailored to your need. However, this might be very expensive and time consuming for most of the first time exporters. Getting information from the Internet and other sources Thanks to the Internet you can get almost all the needed information from various online sources. This includes: trade data statistics, country profile, demography and other market related data, list of prospective customers, etc. To take an informative decision while selecting a market you will need answers to the following questions: - How big is the demand for your product or similar products in the targeted market? - What is the ratio between domestic production and import? - Who are the main competitors in this market? - What is the growth potential of the market? - How strong are they in comparison to you? - What is the import duty structure for your product? - Is there any incentive available to you from your country for exporting this product? Answers to these questions will give you enough facts to compare the markets you have chosen for assessment. While taking final decision on export market, don't forget to study the business and social cultures of the specific country. This could be an important issue in selecting the right market for you. Selling your products Once you targeted the market you would like to pursue, you next step is to start selling your products to that market. There are several marketing options available for you to choose from: Hire an export trading house from your country The advantage, if you find right export trading house, is the experience and knowledge the company may have. The draw back is they might not be interested in your products, and if they do, you have to pay a major share from your sales to them as their commission. Find a distributor in the targeted market to sell your products This is, no doubt, a very good option. However, finding a good distributor for a product which does not have a proven track record of sale in the market won't be that easy. Sell products to customers from targeted market directly Initially, you might have to stick to this option only. B2B exchanges and emarketplaces from the targeted market can be a good place to start your venture. Here are the steps you need to take if you would like to sell your products through E-marketplaces. 1. Seek out the largest emarketplace for the country of your choice.You should consider both vertical and horizontal marketplaces. 2. Register with them. 3. Create a Web Site, if you don't have yet, in the local language. 4. Add your products to the e-catalog of the emarketplaces. 5. Post your products for sale to the marketplace. 6. Post frequent sell trade leads. 7. Search for companies interested to by products similar to yours and contact them. International trade business, same like any other business requires months, sometimes even several years, to bring anticipated profit. Aggressive use of the Internet will help you achieve your goal with lesser investment and faster result. Nowshade Kabir is the founder, primary developer and present CEO of Rusbiz.com - a Global B2B Exchange with solutions to create e-catalog, Web store, business process management and other features to run a business online. You can read various articles written by Nowshade Kabir at http://ezine.rusbiz.com.
MORE RESOURCES:
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
The Power of Taglines: Take My Tagline Test! An effective logo/tagline combination can be one of the best ways to successfully brand your business. But you don't have to take my word for it. Visibility Equates to Higher Profits One of the greatest challenges businesses face is how to market cost effectively while gaining a good return on investment (ROI). Regardless of what industry you are in, the size of your organization and how long you have been in business, you must continually look for ways to gain and maintain your visibility to your market. How To Use Database Marketing To Skyrocket Your Online Profits Database Marketing is the gathering and storing of specific information about your prospects or customers. This information is usually stored in a database program on your computer. Your First Web Site And you are so proud of it. You have no knowledge of html and the like, but your little web site sits bravely in the ether. Internet Marketing And Public Speaking: Ten Tips For When The Twain Shall Meet Internet marketing and public speaking? Not quite ham and eggs, is it?Those two phrases are rarely found in the same sentence. After all, many people decide to do their marketing in cyberspace so they'll never be required to deliver a sales presentation or a speech. Standing Out Head and Shoulders Above the Rest Using Online Communities to Differentiate Your WebsiteAs a young girl I remember how "cool" it was to dress like my friends; we wore our hair the same way, listened to the same music and even talked the same. The message we got was, "It is important to fit in. The Right Internet Marketing Articles Strategy is a Game of Links Do you know the secret or internet marketing strategy behind the phenomenally high traffic that blogs enjoy in general in comparison to websites?It really should not be a secret but if you examine the successful blogs you will find that they have numerous links that lead traffic back to them. Admittedly the higher traffic the sites with links leading back to them, the higher the traffic they will tend to enjoy. Stepping Outside the WAHM Zone Often times on message boards you'll see several reps from the same company, making it difficult for all reps to gain enough sales. We've also seen issues where some reps dominate certain boards or even go so far as to steal potential customers and recruits. Internet Marketing Guide If you are considering launching a website for your business or entering the lucrative world of e-commerce by starting an online business, there are a few things you need to keep in mind in order to assure your web site's success. Without taking the time to understand how the Internet and search engines work you will certainly guarantee that no one will see your site. Autoresponders Are the Key to Freedom from the Burden of Emails In today's business world emails are essential to the success of any business. As your business grows so will the number of emails you will receive. Beat The Phenomenon Of Awful Sale Statistics It is a purely shocking statistic, that only 4 in every 100 affiliates, actually turn over more than a few dollars. This is an truly awful statistic, but one that can be easily changed. Online Joint Venture Ideas A joint venture is when two or more businesses join together to work on a project for a set period of time. Doing online joint ventures can increase your chances of beating your competition, increasing your sales and profits, saving time and money, getting valuable referrals, and increasing your market share. Why Online Business - The Harsh Reminder Why Online Business Is For You Many people want to achieve financial freedom and they know very well that running their own business has always and will always be the best road to financial freedom. Here are some reasons to remind these people why online business is the best way toward financial freedom. Make Internet Marketing Work for You Via RSS RSS marketing is a tool used by many on the Internet to deliver advertisements, emails, customer support responses, ezines to clients and potential clients without the concern of Spam filters hindering the receipt of the email. Spam filters have created serious problems for companies marketing through email and almost 65% of the emails you send are not even opened by the recipient. 10 Sure-Fire Viral Marketing Strategies To Increase Traffic To Your Website "Viral Marketing" is giving something away for free and allowing people to pass it on to others. The main purpose of viral marketing is to spread your message to as many people as possible without having to spend any money for advertising. Overcoming The Fear Factor In Online Sales No I am not talking about the classic board game, that Aunt Hester bought you the past two years for your birthday! Risk is what first time visitors to your website views your product as. Before they spend their hard earned money they want to know that your product is worth it. Weblogs, Podcasting, and RSS Newsfeeds in the Marketing Mix Weblogs and Podcasting in the Marketing MixIt is rare that such a speedy development could have been watched as it happens now for Podcasting. But for this there are some good reasons. Arrgh. . .Those Stupid Internet Marketing Cliches Are True! If you have read any internet marketing resource ever created, you have no doubt seen simple, one sentence, pot-shot solutions to all of your problems: You will only be successful if you think you are successful. You will make money if you work hard. The Deadly Sin Of Inaction "There is difference between knowing the path and walking the path"- Morpheus, Matrix Revolutions.Can you make money on the net?What kind of question is that?Of course you know that it can be made. When is Spying on Your Competition a Complete Waste of Time? Your brain screams "Gimme Fast", "Gimme Easy", "Do it for me automatically"! So when you see the headline that reads..
|
| home | site map |
| © 2006 |
