| |
| |
|
Internet Marketing Information |
|
|
|
How To Make Your Market Throw Their Money At You!
The use of free, relevant and meaningful content can single handedly grow your business into seven figures while making you the star of the lives of thousands of raving fans (customers and clients). Using free content is not a new concept. However, out of the thousands who actively send out free content to their list, less than 1% actually get it right. Building a Learning Relationship with your market by offering free relevant and meaningful information and content can take you to the higher ground of outstanding profits. One of the most effective ways to prove your expertise, showcase your skills, toot your own horn, and prove that you're not just good ?you're the best (and your not only deserving of their paid business, but at a premium price) is to invite your market into a "learning relationship". A learning relationship is designed to scratch an immediate itch without providing total relief. You do this by providing meaningful information and content that they can use immediately to experience some level of satisfaction. [Note: All of the basics of identifying your market, targeting a niche within that market, identifying an existing problem and understanding the desired solution must already be done.] It's critical that you deliver meaningful and relevant information to your market. Not all information is created equal. Information that is theoretical, pitchy, vague, and incomplete and doesn't give specific action steps will not work well for this strategy. For a learning relationship to be an effective marketing strategy for you, the information and content you provide should? Excite - Make your information compelling and interesting. This will keep their attention and gives you the opportunity to capture that "mental real estate". How often do you pay attention to anything that doesn't excite you? Not often, right? Your market is no different. From the very first word, you need to grab them and hold them captivated with what they are getting. To do that, you need to quickly answer three questions? 1. WHY should I read this? One way to create instant excitement is to make a big compelling promise of what they can expect after they read, digest and use your content. Educate - Make your information informative and educational. Make them say "Wow, I didn't know that!" The world is drowning in information and yet it craves more knowledge? so give it to them. However, give it to them in a way that they get it? they understand it and they can use it. And where possible make a huge impact by sharing something that will make them say, "Wow, I didn't know that!" Encourage - Your information should provide actionable steps that you can encourage them to take to experience a measurable difference. The best kind of information is usable information. Telling is not helping. You need to break down your information into useable, actionable steps that are clear, concise and doable. Give your readers a cookbook, how-to recipe for accomplishing one simple task that your information suggests. When you do this, and they use it and they get a small win from it? you become their hero? you build up the expert status that will move them from free to fee. Endear - Your information should close gaps, build bridges and bring attunement between you and your market. Build in any personal stories that they can possibly relate to. Allow them to experience emotion and feel like there is synergy with you and attunement with your mission. When your readers feel like you understand them and you are like them you build bridges that can bring together a very long lasting mutually beneficial relationship. So be sure to deliberately aim to connect with your market on a heart level and not just on a head and wallet level. Entice - Your information should entice them to want more from you. This will make scaling them up from free information into premium paid products and services much easier. Leave your market wanting an encore? wanting another appearance from you. Leave them chanting your name standing in there chairs pumping their fist in the air in celebration of you and what you have given to them. Like 50,000 raving fans at a rock concert that don't want the show to end? have your readers begging for more. So much so they decide to purchase your products and services ?bright eyed and smiling. Copyright 2005 Stephen Pierce Stephen Pierce is a business strategist, certified innovation facilitator, author and speaker. He provides strategies that make growing profits in your business a fast reality. You can now get free online video business coaching from Stephen at: http://www.stephenlive.com
MORE RESOURCES:
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
Sell Your Product Online In today's business world, if you're not selling your product online, you're losing sales. If you have a product, make money online by selling online. Seven Easy Steps to Boost Your Professional Image With Adobe Often-overlooked commands can boost sales and project a more professional image. Adobe Acrobat Distiller is one of today's most effective tools. Web Site Marketing Tips To Keep You Ahead Of The Field Web site marketing is the most important part of your sales strategy on the Internet. Without skill, determination, and creativity, your web site can get lost in the sea of competing online marketers. What a Billionaire Balloonist Taught Me About Internet Marketing Billionaire Richard Branson, the entrepreneur behind the Virgin brand, is one of the world's most successful and adventurous businessmen. Not being satisfied to run several highly profitable businesses Branson also engages in occasional feats of courage, or stupidity, depending on your stand point!I read his autobiography recently and discovered something that perfectly sums up what it takes to achieve success on the Internet. Niche Web Sites Do Not Have To Be Small I've been marketing for a long time now and I have seen a disturbing trend with niche web sites. Many e-books and so called experts are advocating that you should have a mini-site to promote your affiliate products or digital delivery goods. Viral Marketing What is Viral Marketing?"Viral marketing is word of mouth marketing on the web. In other words it is the "e" term for word of mouth marketing. The Numbers Dont Lie! It's true. They don't. My Dumbest Marketing Blunder And How You Can Avoid It When I started submitting Ezine articles, I never realized their true power. I was just happy to see the articles being published. Seven Ways to Keep Earning After Youve Completed the Sale So you've just sold another digital product; things are going great, right? Well, they might be, but unless you separate yourself from the crowd, you're probably still leaving money on the table. Here are seven simple ways to keep the money coming in long after the initial sale. Dramatically Boost Your Exposure With A Press Release Do you have a website but seem puzzled to how you can drive in traffic? Or are you a brick and mortar business owner looking to bring in new customers? Either way, a press release may be just the answer you need to solve this dilemma.Here are a few things to keep in mind when writing a press release. 5 Secrets to Building a Successful Internet Business Everyday I talk with people who want to get started on the internet with their own business. But the whole process seems a mystery to them whether they have an affiliate marketing program, a real estate course or they sell health and fitness products. Dollars In The Details! When it comes to your marketing message, the little things count. Trouble is, you'll never come to respect how much, until you make a commitment to science. 10 Mind Blowing Ways To Increase Your Sales 1. Show your prospects how much enthusiasm you have for your product and business. 3 Simple Steps To Get Free Original Content for Your Website As a web business owner you will be well aware that content for your website is good. The more content the better, but of course it must be relevant and of high quality. The 13 Hidden Treasures of Internet Marketing Most people get into internet marketing because it looks like a good way to make money from home. These people usually don't realize that initial sales are only a small piece of the pie. How To Make Your Market Throw Their Money At You! The use of free, relevant and meaningful content can single handedly grow your business into seven figures while making you the star of the lives of thousands of raving fans (customers and clients).Using free content is not a new concept. Arrgh. . .Those Stupid Internet Marketing Cliches Are True! If you have read any internet marketing resource ever created, you have no doubt seen simple, one sentence, pot-shot solutions to all of your problems: You will only be successful if you think you are successful. You will make money if you work hard. To Make the Most Dollars, Make The Most Sense The world of Internet marketing isn't all it's cracked up to be. In fact, it can be a brutally cold one. Beginner's Guide To Free For All Sites (FFAs) For those of you who don't know what an FFA site is, it's basically a website where you can post a link/add to your website for free. Generally it is also posted to many other sites at the same time and hopefully somebody sees your link. Now, Even A Monkey Could Easily Accept Online Payments I just came across this web site called PayDotCom.comAfter reviewing the web site, I thought to myself that even a monkey could use this system to easily take orders over the Internet without a merchant account.
|
| home | site map |
| © 2006 |