| |
| |
|
Internet Marketing Information |
|
|
|
Believability - Youve Either Got It or You Aint!
Believability is what's missing, and the majority of all businesses have the same problem. They advertise Institutionally, they fail to inform and educate their potential customers, they believe (and sometimes it's true), that they have the best product/service in their field. Trouble is, the customer usually doesn't appreciate that fact! Big Problem. Having an online business is not unlike having a shop in the high street. Both have to be advertised. The shop distributes flyers, brochures; mailers, advertisments etc. and hopes for a percentage return on their investment (usually poor, but that's another story). However, the shop has one small advantage, it has a physical presence, customers can visit it, view the product, the decor; the furnishings; even the owner! This allows them to at least judge for themselves whether the business is all it is said to be. There is at least an element of credibility and believability here that you as an online business owner don't have. So what do you do? Well, there are several ways you can build belief, but to begin with, you have to realise that in the minds of your potential customers, Perception is reality! What they see when they visit your site, how easily (or otherwise) they were able to navigate it; how informative and content-rich the information was, all and more of these aspects of your site contribute significantly to your visitors perception of you as a business. So the first way to build belief, is to ask yourself, does my site offer visitors the right Perception of my Product/Service. Secondly, do you tell the truth? I don't imply you lie, but do you tell people what you are about, do they know your USP, your purpose for being in business; the source of your products? Realise this, people love to be informed. The more you tell them about you, your business, your product/service and why you believe these to be the best people can buy; the more likely they are to do business with you. Thirdly, Build Rapport with them. View your business from the point of view of the potential customer. Understand their concerns, see the perceived problems they may encounter when trying to order; understand the doubts they may have. Ensure that your site is structured in such a way as to eliminate, or certainly minimise these problems BEFORE visitors arrive. Simplify at the beginning, not when the problems arise. Where possible, Include documentary proof (in the form of photos and/or documentary evidence) to support your product/service claim. If you claim that a certain investment strategy will make me £10,000 pa, PROVE it to me. If a certain pill will eliminate my hair loss (or whatever), provide evidence to support the claim. Where possible, provide a FREE sample of your product/service. This is really the ultimate belief builder (in some cases it this is not true eg if you tell me you sell the tastiest apples in the world, but I dislike the taste - you see my point). Generally speaking though, this is an essential aspect of marketing. Where possible, provide a demonstration. The internet is great for this because you can utilise audio, video; interactive etc to allow your potential customer an insight into your product/service. Strangely enough, if your product or service has a flaw, admitting this is more likely to endear a customer to you, because by admitting your flaw, you are being honest. This will increase their belief in you as someone to do business with. Believe it, honesty is very powerful, it can only do you good. In terms of your product, be Specific. Tell people the nitty gritty of your product or service. The more you tell, the more you sell. They ARE interested in detail, they base their purchases on the amount of information they are given. The more doubts you address, the more likely they are to purchase. Inform them! Try also to make comparisons. Don't knock your competitors, but do compare what you are offering with that of the competition and highlight the benefits they will get if they purchase from you. Ask yourself, given the competition WHY should someone purchase from me? Answer that question and you answer your customers question. Give a Guarantee. The bigger the better. Give it in writing, the stronger the guarantee, the likely they will buy. By utililising the above tools, you will build Believability with your potential customers. Many businesses loose customers simply because they fail to instil Believability. Look at it like this, if you told me you had the best product in the world for (anything), then you would think that I would buy it, right? Wrong, truth is I am Jo average and I hesitate to buy, why? Because I don't believe you! Michael's website can be found at http://www.CashPool4U.Com. His newsletter is a MUST for both online and offline marketers.
MORE RESOURCES:
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
Seven Steps to Starting Your Internet Business There is no reason to be afraid of creating an online business. It is a very easy process if you take it one step at a time. What Can Make You A Fantastic Internet Marketeer? You've probably know many answers to this question: a good marketeer palces links, bad one - don't, good one makes surveys, bad one - don't, etc. All of these answers are right, but there is one key difference. Top 10 Marketing Tips for Newbie To Start Looking for some tips on being a newbie in the world of marketing? Here are a few to think about (and do!).1) Know your audience - While marketing your website or webpage,you should consider your audience. Marketing - All About Focus Marketing would appear to be the great buzz word of the decade. Every self-respecting business team talks about it, yet many of us aren't even sure what it is, and even more are uncertain of how they should be doing it. A Website Model That Makes Money Online I would like to share with you one simple stratergy in creating income with your own website. This is just one method out of simply millions that you could create for yourself. Think Your Way to the Gold Online! If you have ever wanted to know HOW the Internet Experts make money on the Internet, then this article could be the most important report you have read this year!Over the next few articles you are going to receive information that will blow your mind, it will stretch your reality and most of all it will make you want to take action to learn more about the skills of making money on the Internet.The 5 Internet Experts you will here about all started out a lot like you and me. Internet Marketing Requires Persistence Marketing your company online requires patience and persistence. Like every worthwhile investment, you need to plan on a long-term commitment to reap a good return. How Many Sales Have You Made After Your Advertising Campaign? When you start your online business, you will go through a series of steps like:==>Domain registration==>Website designing and installing your inventory and order links==>Advertising about your products or serviceRegarding advertising, you should always target your audience.When you are selling garden tools in Miami, you will get better results with offline advertising and Joint Ventures with other websites that are focused on Gardening and pointing to Miami area. Internet Marketing Online: 10 Breakthrough Secrets To Heat Up Your Sales If you desire to heat up your sales online, then pay attention to these 10 breakthrough internet marketing online, secrets:1. Email each visitor a satisfaction questionnaire after they purchase. Local Search Makes Your Business a Big Fish in Your Local Community The Internet Contains Billions of Website Pages - All Clamoring for AttentionWith so many competing websites, it's unlikely that yours could stand out among them. Until recently, you faced near-impossible odds. Viral Marketing Strategies Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use. A Hitchhikers Guide to the Internet "Where do you work?""Planet Earth."Sound familiar? No? Well, it should. Tracking & Troubleshooting for Increased Sales So many times, online business owners are confused about where their sales come from. They think they are helpless after a visitor arrives at their site. Start a Fire Sale! Give Your Faithful Clients Bonuses! When is the last time you received an unexpected gift? Or a larger gift than you had expected?Every quarter, I receive something special from the gardening magazine to which I subscribe: a packet of seeds or a ten page booklet on bird calls or a pair of knee pads for getting down and NOT dirty in my garden.My cheese service surprises me with a hunk of Gouda, a quality merlot with one third off, a discount coupon to be used by a certain date. FSBO Upscale Manhattan Co-op -- Only Strongest Offers Entertained Had I known in 1985 what I know now about Internet Marketing, I would have leapt quickly on the Web instead of dabbling in real estate. Course, I DID learn about a property that was GREAT for my husband and me. What is EMarketing? A New Discipline is Evolving Before trying to define the term of eMarketing (or electronic marketing, so to speak), we should first take a look at the premises of its apparition and development.The theories concerning eMarketing have not been unified yet, due to a large diversity in specialists' opinions. The Secret Of Discovering Your Own Profitable Passion Many people have stated that they would like to create an on line business but they don't have any idea where to start. I have seen people make the mistake of throwing up a website and creating a product without looking the basics first and then wondering why they haven't been able to get any traffic or customers. 5 Ways To Treat Your Website Like An Employee And Reap The Rewards People often come to me in a state of crisis and say their website isn't working. Usually they're in a cold sweat:"Michael, give me some practical things I can do to get more sales from my website!" You want practical advice? Stop treating your website like an object in your business and start treating it like an employee. How to Use Tracking to Keep Income Incoming The use of tracking links in the following scenario puts you in complete control when someone else makes a change that affects your webpages, your links on other peoples' sites, or your links in ebooks or ecourses already in circulation. Additionally, the potential time savings in editing the pages that are within your control can add up to hours and hours saved for you. Getting noticed on the Internet - Digital Marketing for Small Business The Internet has grown from a small network of academics needing a way to trade research into a world-spanning, ubiquitous marketplace and repository for nearly every possible kind of information and knowledge. How does a small business avoid being washed away in the constant tide of buying, selling and marketers hawking every conceivable item (and some difficult to conceive.
|
| home | site map |
| © 2006 |