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Keep those Back end Sales Flowing 24/7 Using The Funnel Theory of Marketing and Automated Tools
The Funnel Theory of Marketing Relies on the fact that it is far more expensive to attract new customers then to resell existing customers. By Combining Automated Sales techniques with the Funnel theory of marketing you can keep your Back End Sales Flowing 24/7 Direct Mail Merchants understand the funnel theory of marketing very well. It is not unusual to receive Direct Mail Pieces months or years after your first and only purchase from a direct mail merchant. As an Online Marketer by using Automated Tools and E-Mail you are in a far better position to take advantage of the Funnel Theory then those Offline Direct Mail Guys. (Some of those Direct Mail Guys also E-Mail me). Product Levels 1 - Entry Level Free to $5.00 2 - Customer $5 to $100.00 3 - Spender $100 to $500 4 - Big Spender $500 - $5,000 5 - Cream of the Crop Above $5,000 The Nuts and Bolts A Day or a so later you send them a E-mail sales letter for a Low Cost Product. Every few days you send an Additional E-mail Sales letter offering the same or a different low cost product. When someone buys your Low Cost product they move down a little to a thinner part of your Funnel and are Added to a list of customers who bought a Level 2 Product You now start sending these Customers offers for a slightly higher priced product. As your customers continue to buy products they keep moving to the thinner part of your funnel and are offered products at higher and higher price points. It is Ok to cross promote your lists offering High Cost Product to your low cost buyers and Low Cost Products to High cost buyers. A Simple Example As People Buy your cookbook for $19.97 you may want to send them a Thank You letter and add them to your next level mailing list, Some Products on this list maybe a DVD of how to house train your dog for 39.97 or a Mink Leash for 89.97. Again as you sell these Products Move them down the Funnel and Start to offer them the $497.97 High Tech Dog House. Next you can offer them the $3,000 Doggie/Owner Cruise. You may even offer them products for cats or birds as many pet owners have multiple pets. Tools Now that you are building that list of Vegetarian dogs you may want to have other Entry level or free products targeting other segments of the Dog Market or the Pet Market. Think of Lead Capture (Filling the Fat end of your Funnel) as a garage sale one man's junk is another man's treasure. Free Recipes may appeal to one dog owner where as Free or Low Cost plans to build a Dog House may appeal to another Dog Hose. Don't be afraid to Sales Pages with Low Cost Products as well. The More open doors you give your customers to enter your sales funnel the more customers you will have. About The Author:
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