| |
| |
|
Marketing Information |
|
|
|
The Words That Sell
What You Say, Who You Say It To, How you Say It: If you have or can get a list of people who are already interested or genuinely likely to be interested in your product or service then you are well on your way to being successful with your postcard marketing. Before that, you have to answer the key question, "Who should I send my postcard offers to?" After that is answered, your next problems are what to say to them and what to ask them to do. Let's Look At What To Say To Them: It is vital that you get attention fast. If you don't get attention fast your offer will not get read. 1. An excellent way to get attention and hence get read is to boldly give the 5 or 6 key benefits of your product or service. Put the biggest benefit on top and list off the rest in descending order of importance. For example: How Would You Like To Get: ? Biggest benefit ? Second biggest ? Third biggest benefit ? You get the idea People are interested in things they want. If your benefits are really beneficial to them they will read your postcard (and if your list is good and you really know what benefits your ideal customer is seeking they will respond too). 2. Next thing to do is give a very brief explanation of how you can provide the benefits you named. 3. Next, persuade them to act by giving them a good reason to contact you. 4. You can offer a testimonial from a really happy customer. 5. If you have or can give a guarantee, give one. Guarantees take the risk away for the person receiving your postcard. 6. Make them an offer that no reasonable person who had an interest in your product or service could easily refuse. How Should I Say It? ? Urgently ask the people you send postcards to, to order from you or contact you for free information about your products and services. Example: Now is your chance to take advantage of our special offer. Don't miss out. Call NOW! ? Be sure to explain exactly how to order or contact you for further information. When you follow this structure for creating your postcards you will get good response to your mailings. Steve Conn is a Marketing Consultant. He consulted PostcardMania before it could afford its own in-house full-time marketing director. Joy Gendusa founded PostcardMania in 1998; her only assets a computer and a phone. In 2004 the company did close to $9 million in sales and employs over 60 persons. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Now she's sharing her marketing secrets with others. For more free marketing advice, visit her website at http://www.postcardmania.com
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Set Your Business Apart With A Unique Selling Proposition Unless your company has absolutely no competition now or in the forseeable future, you're well advised to find and develop a unique selling proposition (USP) that differentiates your business from all of your competitors.For you to succeed, you have to identify and understand what you or your business does or can start doing for your prospects and customers that provides them with a result that is superior to the competition's. Are Corporate Awards and Corporate Gifts Beneficial for Your Business? With the increased challenges that all companies are faced with, many corporations have implemented various initiatives to continue to grow corporate earnings and shareholder value, some have discovered the strategic value of corporate awards and corporate gifts. From the boardroom to the frontlines to the client across the country, corporate awards and gifts offer many benefits to enhance performance. Newsletters - A Great Way to Build Business Relationships This is an excellent way to grow your business using your mailing list (which I trust you are constantly building). However, you have to accept that there are people who'll read your newsletter and there are those who won't. Forward Thinkers Stay Ahead of the Curve What is it like from a marketing perspective to be yesterday's news? We rely on what is tried and true in marketing because it is usually safe, tried, and tested. It saves us time, as well, since we don't have to put on our creativity cap to craft an innovative strategy. Getting Ideas for Your Postcards If you're going to do postcard marketing on an ongoing basis, it's a good idea to have a collection of cards to inspire you. In advertising and marketing circles, this is called a "swipe file. Ten Breakthrough Marketing Ideas Ten Breakthrough Marketing Ideas1. Create a directory of web sites on a specific topic. How to Expand Your Target Markets Are your products or services geared towards only one target market? You can increase sales and profits by increasing your target markets. Below are some creative ways to increase your target markets by using your existing products and services you're selling right now. The Illusion of Print Mail Services If ever there was a lazy way to easy profits in mail order it hasto be the concept of letting someone else do all the work foryou. In theory, it works like this: You send a camera-ready circular or ad to someone who advertisesa print/mail service and they will print and mail it (along withmany others) to 1,000 to 25,000 names on their own list. Networking Magic YES-- it is true that Networking is an art that must be mastered. However, for those of you that are new to the networking game and the art of mastering it, please READ ON. One-A-Day Marketing Vitamins Is your business growing, or are you on a plateau in need of a boost to move up? I know that I always tell you it is best to have a positioning statement and a plan. But sometimes, you just need something to get you off square one. People Pleasing Postcards Why are more businesses turning to full-color postcards as a key form of promotion? The biggest reason is the simplest: You don't have to open a postcard. It won't get lumped in with all the direct mail envelopes that people toss without opening. To Swag or Not to Swag: Tip to Brand Your Tchotchkes on a Shoestring It's interesting to see how resourceful people become when starting their own business. Especially when budget is tight, creative juices go into high gear. Judge Rules in Consultant's Favor with 80-20 Rule I opened the registered letter and was shocked. My best clients were joining together in a class-action suit against me. Marketing: Are You Focused? In early 1992, President George H.W. The Future of Marketing Part 1 It used to be if you were a small business, you were at a distinct disadvantage with your marketing compared to the bigger companies.No more. The Value of a Good Sales Letter! Regardless of how many forms of promotional material you create, the simple yet very important sales letter never goes out of style. As a matter of fact a good sales letter should definitely be included as part of your marketing strategy for it can be the most effective tool over any other promotional material. Why Direct Mail Advertising Works And How To Lower Your Costs I met a lady who said she received a notice in the mail from a company offering plaques of various animals. She knew her daughter would love them as a gift and ordered them. Guerilla Marketing Lesson 2: Why Do People Call Me? Before we begin, I want you to think about how many times you actually sought out an advertisement. How did you know where to look for it? Why did you choose that one? Whether you know it or not, the number of times you were exposed to the message has a huge impact on you. Increase Repeat Business and Referrals with Direct Mail So you have been writing mortgages like crazy now for the last few years. You have a pretty big database of customers and hopefully you have been getting and keeping full contact information for them. Five Marketing Tips to Double Profits It's a startling fact: almost all entrepreneurs aren't marketing their businesses effectively. Marketing goes much deeper than advertising.
|
| home | site map |
| © 2006 |
