| |
| |
|
Marketing Information |
|
|
|
Resistances To Marketing a Practice-Part 1
If you are a therapist, counselor, or an alternative or complementary health practitioner (naturopath, homeopathetic doctor, massage therapist, body worker, etc.), in all likelihood, you are not only uninformed about effective marketing methods, but you are also likely to have some negative feelings about self promotion and marketing. When it comes to marketing a practice, knowing how to market effectively is essential. However, all the marketing knowledge in the world won't be of use to you if your resistances and fears get in the way of marketing. The most common resistances that helping and healing professionals have about marketing are outlined below. You may be concerned you are not skilled enough to attract clients for your private practice. Perhaps you are concerned that if you market your practice, peers and potential clients might judge you or the services you offer. If you fear failure, you might avoid taking the risks necessary to succeed at marketing. This is a widespread fear that stems largely from of the misconception that marketing is about intruding upon others. This fear stems in large part from the idea within the healing professions that your goal is to "be there" to fulfill your clients needs and not your own. In addition, you might believe that marketing your services means that you are "bragging." Obviously if you have never studied marketing, you may have concerns about your ability to do so effectively. You could fear success because of a belief that you are undeserving of it. Perhaps you also fear that if you do succeed in private practice, your life will be different and you might not like the change that occurs. If you identify with any of the above resistances and fears and want to overcome them, read part 2 of this article, "Overcoming Resistances to Marketing a Practice." © Juliet Austin, 2004 Bio of Author Juliet assists helping and healing professionals (coaches, therapists, counselors, massage therapists, chiropractors, etc.) who are struggling to build their practices. She helps her clients overcome resistances to marketing, learn and implement no or low-cost marketing strategies, create compelling promotional materials, and write effective website copy. A graduate of both Coach U, The Institute for Life Coach Training and member of The School of Coaching, Juliet has been a practicing coach for almost 7 years. Sign up for Juliet's free ezine, "Enlightened Marketing" at: http://www.julietaustin.com and visit her blogs at Marketing a Private Practice and Website Design and Promotion The author grants reprint permisson as long as the article and by-line remain intact..
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Identifying, Creating and Using Your USP? What's your USP? Don't know, or worse still, you've never heard of it.USP is an acronym for Unique Selling Proposition. Why Market Research Will Help Your Business Do Crucial Market Research For Free, On Your OwnIs market research only for big corporations with deep pockets? No-actually, any business can put simple market research into place, and get about 80% of the benefit of the big, complex, expensive methods-without paying a penny.In my own one-person business, I've used informal market research to:Determine where ad dollars were effective, and where they were wasted. Measuring the Return on Your Direct Mail Investment In direct mail lore, there's a rule stating that you can measure the success of your efforts by a minimum response rate of 1-2%. In other words, if you send out 10,000 pieces, you'll have a successful mailing if at least 100 recipients respond to your offer. Gift Cards - Is It Time to Use Them for My Business? You're probably thinking, here we go again somebody is trying to sell me something that I really don't need. I'm sure it will benefit them, but will it benefit me? Firstly let me say that my company, Solutions Ink does sell gift and loyalty cards. Direct Mail Marketing Generates Sales Leads: Heres How 1. Personal Unlike an advertisement in a trade publication, which can be read by anyone, your sales letter arrives at your prospect's place of business as a piece of personal communication from your mind to his. Practice Marketing: How to Answer What Do You Do? to Increase Prospects, Publicity and Profits "What do you do?""I'm a CPA. What do you do?""I'm a stockbroker. Keep Costs Down and Keep the Marketing Strategy Simple One of the biggest mistakes we could make as business owners is spending too much money on marketing our service or product without knowing how to market it correctly. I've seen plenty of money wasted on marketing that did not produce any sales and most home based business don't have too much money to waste when ramping up. Marketing Apathy Solutions: 10 Solutions for Overcoming Apathy Beginning Today Are you suffering from feelings of indifference or a lack of concern when it comes to marketing your business? Do you lack the passion that's necessary to attract customers to your business?Marketing apathy, characterized by feelings of passiveness, disregard, and a lack of interest is widespread among today's businesses. This attitude is like putting a roadblock between you and your success. Seven Common Marketing Problems Solved by Marketing Operations Corporate marketing groups - especially bandwidth-challenged small-to-mid-sized departments - can be so focused on tactics and fire fighting that they jeopardize their marketing investment. There is a tendency to overreact to events, to tackle symptoms rather than underlying fundamental problems and to jump at the opportunity to please the boss. Wife's Marketing Prowess Helped Edison See the Light It is well known that Thomas Edison was an inventor, a genius, and he never slept. Did you know that Mrs. Your REALTOR® Marketing Plan The steps to creating an effective marketing plan begin with identifying who you are going to be targeting, what you are going to spend, and how many sales you are going to receive as a result of your efforts. By identifying this information in the initial stages of your market plan development, you will significantly increase your return on investment and substantially increase your sales. 51 Ways to Say Thank-you in a Fundraising Letter for a Non-for-Profit (Includes Examples & Samples) One of the hardest jobs in fundraising is crafting original thank-you letters. You want to be thankful. Why Market to Generation X? Generation X"--the 40 million or so people born between 1965 and 1976--understands it is living in a world of uncertainty where neither the govern¬ment nor private employers offer lifetime financial security. This is, however, the next generation of responsible adults, bright young people with families to protect and educate. How To Successfully Launch A New Business Activity I often talk with business owners who tell me how excited they are about a new product or service they are offering .. How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 1 In the following 'special report,' I will reveal some very powerful marketing strategies and psychological motivators that can easily help you make more profits from your business, no matter what business you're in.Be sure to read it thoroughly, and take notes as needed so that you can take maximum advantage of the information being covered. Costly Web Copy Pitfalls One secret to a site that sells: Look at your site from your customer's perspective. Another secret: Watch out for these common web copy pitfalls. How to Convey Trustworthiness in Direct Mail Marketing Sales Letter A person or business that might buy from you is called a prospect. But they might just as accurately be called a skeptic. Why You Buy Behavioral economics is a new science that sheds light on some of our most important decisions. It is the study of how and why people make money-related choices. Creating a Marketing Plan for Your Website Have you created a marketing plan for your Website? If not, it is time to think about developing one. An Internet marketing plan helps you make the right day-to-day and long term decisions. Business to Business Direct Mail Offers that Say Free In direct mail, the offer is the incentive or reward that you dangle in front of your prospects to motivate them to respond to your mailing, either with an order or with a request for more information.Offers follow a "you do this and we'll do that" format.
|
| home | site map |
| © 2006 |
