| |
| |
|
Marketing Information |
|
|
|
John Kerry, Amazing Direct-Marketer!
If you want to uncover a little secret about how John Kerry and the Democratic party is "building their e-mail list", with literally thousands of qualified leads... then listen closely! I know nothing about John Kerry, and I know even less about his running mate, John Edwards. But, I do know this: They've got one heck of a smart marketing team on their side! Check this out: Before John Kerry revealed who his running mate was going to be, he announced on his web site, if you "signed up" to be on his e-mail list... he was going to tell you his vice-presidential running mate selection... several hours before he made his "official" announcement to the public. Do you know what John Kerry was doing, by giving you this "incentive" to subscribe? He was using a good old-fashioned 2-step lead generation selling formula, to add qualified prospects to his mailing list. Just think about it: Political parties, like any other business, can't do anything without supporters. And for the most part, unless you're politically-minded and politically involved, you're not going to be surfing around John Kerry's web site in the first place, right? You see, John Kerry didn't want your e-mail address just so he can tell you who his running mate was going to be... he wants your e-mail address so he can send you a consistent flow of marketing messages. He wants to "drip" on you periodically. Because the truth is, you don't become an asset to the Kerry campaign just by "visiting" his site -- you become an asset to them if they can stay in constant contact with you, sending you marketing messages... getting you all fired-up to vote for him... and hopefully, getting you to... Donate Money! What else were you thinking, he wants you to come over and watch the Golf channel with him on Sunday afternoon? Anyway, there's an important lesson in this, for smart direct-marketers like you... to learn from John Kerry and his team. And here it is: Remember... your prospects aren't visiting your web sites... they're not reading your display ads... and they don't register to be on your e-mail list, unless they're... Interested in what you're selling! It's true! Whether you're selling political party beliefs... furniture... or hearing aids, people won't "sign up", unless they want some of what you've got. So how can you use this to generate qualified leads in your business? Well, let me give you a real-life example of a company that's had an incredible history of using direct-marketing to create fiercely loyal customers who are simply starving for more product, and... it's in an industry where you wouldn't think you'd have such strong direct-marketers, to boot. Remember the rock band, "The Grateful Dead"? The Grateful Dead's web site, www.dead.net, is incredibly well-run and consistently marketed. Here's what they do: Whenever a new CD is going to be released (which seems to be about every 2 to 3 months), you get an e-mail message notifying you in advance, and giving you a chance to "pre-order" this new CD. But that's not all -- usually, each pre-order comes with an additional CD, that's commercially unavailable -- meaning, you can't get it anywhere else. The only way you can get this additional "FREE Bonus CD ", is by ordering your CD from their website. So you see, this offer does two things: First, it's a compelling offer. Getting a FREE Bonus CD (which is usually a live concert recording, or some studio out-takes -- and they're always good) gives you a ton of incentive to order directly from them. And second, the Dead's record company makes a heck-of-a-lot more money selling to you directly, instead of through one of their distributors or affiliates. Could the Dead's offer be improved? You betcha. See, they're really not giving you a powerful reason to "act now". In other words, you can wait until the CD comes out, or wait a few months from now, and you'd still get to take advantage of this offer to get the extra "FREE Bonus CD". They should offer you one extra thing, like maybe a FREE set of stickers, or another FREE CD, "if you order sometime in the next 10 days"... or "if you order by the "18th of April"... or "if you're on of the first 1,253 people to order"... or something like that. But by-and-large, they do a much better job of marketing than most businesses. And they do it consistently. And even if you're only a semi-decent marketer, doing something... and doing it consistently... is bound to put a nice little bundle of money into your pockets. So whether you're selling candles... or psychic readings... or business opportunity packages... you can use these exact same techniques to make more money for yourself in your business. P.S. Next week, I'm going to reveal another lead-generating selling formula, that can make you a fistful of dollars. It's exciting... and it's a lot of fun to use... but it's often over-looked. It has to do with Radio Shack... furniture stores... and Clarissa The Goat! P.P.S. Just kidding about the goat. Craig Garber is America's Top Direct-Response Copywriter. You'll find hundreds of marketing tips to increase your sales, and his insanely popular FREE Unconventional and Irreverent Daily Direct-Response Marketing Tips, on his website, http://www.KingOfCopy.com
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Dont Use Yourself as Your Pricing Yardstick "I wouldn't pay more than what I charge now."If you are not a member of your target market, toss this thought about your own preferences out the window this very minute. The Beginners Mail Order Opportunity Guide The "Mail Order" business is not a business of itself, but isanother way of DOING business. Mail Order is nothing more or lessthan selling a product or service via advertising and the offersyou send out by mail. Trade Show Events - Do's and Don'ts You can love it or you can hate it but there is no escaping trade shows in a business environment. If you happen to be in the Sales and Marketing division in an industry where trade shows are a part of the marketing plan, it is more than likely than not that you will be involved in them sooner or later. Niche Marketing: The Affiliate Angle If you're just dipping your toes into the waters of Niche Marketing for the first time then Affiliate marketing is the ultimate low risk choice to get you started.Affiliate programmes cost nothing to join and present an almost infinite choice of products and services from which to build a niche business. How to Profit from Your Expertise (Part 1 of 2) Are you looking for a natural way to market your professional services? What if you could exponentially multiply the number of motivated, pre-qualified prospects you reach in a fraction of the time that networking and referrals require?Now what if you could be the person in a crowed room with whom everyone wants to talk about your services? And no, they don't want to sell you something?they want to buy what you've got.Too good to be true? Not if you know how to leverage the knowledge you get paid for every day as a professional service provider. Marketing Mimics Life Clichés. We've all heard them. The Power of because... "Do it!", "Do it now!", or "Do it because.. Are You Guilty Of Interruption Marketing? You muted the commercials on the TV last night because you were fed up with interruption marketing. Ditto if you went through your mail to find most of it is junk. 19 Ways To Attract Higher Paying Clients Some people have little difficulty attracting and maintaining clients who have higher discretionary funds to spend for solutions. Others can't get to first base. What Can Star Wars Teach You About Creating a Buzz for Your Business? Many people think marketing is some type of mystery that only a few select people know the secret too. In fact if you look at the entertainment industry you will find some of the best models to follow. Get Personal: Letters vs. Direct Mail One of the reasons direct mail works is the personal aspect. It's ostensibly a letter from you to your prospect. Where Should I Network? Building business relationships through networking is a great way to build your business. The caveat? It's a slow process. Who is Your Perfect Client When I started my coaching practice I believed that I could coach anyone. My marketing wasn't targeted. Tricks of the Trade: Design your Booth for Maximum Impact The fight for your customer's attention at a tradeshow has never been so intense. Budget cutbacks in the travel sector means that buyers spend less time than ever at shows. Unique Selling Proposition - Your Competitive Advantage! To capture a larger market share and be viable, sustainable and profitable, you absolutely need to differentiate or distinguish your business, products and/or services from your competitors.In other words, you need to make your business special in the eyes of your customers and/or prospects. How to Pick a Winning Business Name What's in a name?Think of your business name as an external mask for your business. If it's something your target audience like, they would consider checking it, if they don't, in most cases you have lost a customer even before you could tell them what your product or service is. Ready, Fire, Aim! You probably read my headline and thought, wait a minute, isn't that backwards? Isn't it supposed to be "Ready, Aim, Fire?"Well, a year ago I might have agreed with you. But not anymore. Boost Your Direct Mail Response Rates with Mapping Technology On Superbowl Sunday, Domino's Pizza delivered more than 900,000 pizzas-and mapping technology helped. How do 60,000 pizza outlets serving 3 billion pizzas per year compete in an industry where reputations and dollars are dependent on "fast, hot and delivered to the door?" Global Positioning System (GPS) technology!Here's how you can use this great invention to increase your direct mail results--even if you've only got one store with local customers. How to Run a Successful News Release Program Marketing public relations gives you cost effective ways to reach your audience. The trade-off, however, is time. Gift Cards - Is It Time to Use Them for My Business? You're probably thinking, here we go again somebody is trying to sell me something that I really don't need. I'm sure it will benefit them, but will it benefit me? Firstly let me say that my company, Solutions Ink does sell gift and loyalty cards.
|
| home | site map |
| © 2006 |
Comment by Jamie Metzl