Marketing Information

Marketing Information

People Pleasing Postcards


Why are more businesses turning to full-color postcards as a key form of promotion? The biggest reason is the simplest: You don't have to open a postcard. It won't get lumped in with all the direct mail envelopes that people toss without opening.

Comprehensive Marketing Details Not Found in Beginner Books


If this is the first marketing article you are reading, go find some other more basic articles that I have written and then come back. This data is for the intermediate to advanced marketers.

Effective List Management Can Save You Big


Let's talk about how to keep your postage costs down.So far you have been following my advice and mailing to the same list more than once.

Good Marketing Pays for Itself


Most companies ask themselves this question: "How much will this advertising cost us?" when they should actually be asking themselves this: "How much will it cost not to do this advertising?"If your company spends $1000 per week on marketing then you could save $1000 per week by not doing any marketing. That is true but it is the simple and shortsighted view of the situation.

Increase New Customer Traffic to Your Business


One person tells another, who tells another, who tells another and so on. You get the idea.

Make Your Mailing a Home Run, Not a Strike Out!


You can use great design and copy to get a better response.When you send a mailing to your customers or prospective customers you are counting on making considerably more money in new business than you spend on the mailing, right? It is obvious that if you were not going to profit from the mailing, you wouldn't send it out.

Marketing - Like a Game of Chess


Have you started thinking about your Valentines Day Promotion yet?It may sound like a strange question on the day before Thanksgiving but it really isn't. When scheduling your promotions it is like a game of chess.

Marry Your Marketing Plan


Make a vow to keep up your marketing schedule in good times and not so good times.I have said it time and time again that marketing, no matter what type you choose, is a building process.

Raise Your Income!


How often do you sit around and wonder how to make more money and get more people to buy more from your company? It's one of the most basic problems every company faces.The answer is astonishingly simple.

Rising Postal Rates? Don't Cut Down the Direct Mail


The United States Post Office in the past had some trouble with its finances and their solution was to raise the postal rates. Whether or not you agree with this approach to trying to stay in business, like the weather and government in general, it's something you have to live with.

Specialized Mailing Lists Make All the Difference


If there is one thing I can't say enough it is that the most important part of your mailing campaign is your mailing list. It is vital that you put the right amount of energy into learning about lists - who to mail to - so that your mailing efforts aren't wasted.

The Importance of a Marketing Plan


There aren't many things in life that you would get into with out a plan. Marketing is no different.

The Marshall Plan -- Or, Customer Aftercare: How To Spend Less & Sell More


My wife likes to shop at the local Safeway. Is it because of the competitive prices? Yes, that's part of it.

How Simple, Small Changes Can Add Real Money To Your Pocket


I want to share with you a story. This story happens everywhere and everyday in America .

Break Even On Your Next Direct Mail Campaign...And Still Generate Huge Profits


With direct mail, you can break even and still claim success. The reason for this can be understood only when determining the lifetime value of each customer brought in and the likelihood of those customers responding to subsequent offers.

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MORE RESOURCES:

Telegraph.co.uk

'Faceless people' revealed as marketing stunt for new Lotus Eagle
Telegraph.co.uk, United Kingdom - 10 hours ago
It appears the publicity stunt is part of a viral marketing campaign by manufacturers The Lotus Group, to drum up interest in its forthcoming new car, ...


Anheuser-Busch renews marketing deal with Cubs, WGN-TV
Bizjournals.com, NC - Jul 3, 2008
The Chicago Cubs announced Thursday that Anheuser-Busch renewed its marketing agreement with the team, and AB will continue as the exclusive malt beverage ...
New deal keeps Budweiser name before eyes of Wrigley visitors Chicago Tribune
US: Anheuser-Busch extends Cubs’ partnership just-drinks.com (subscription)
all 12 news articles


BBC News

Sports marketing comes of age
China Daily, China - 23 hours ago
By Lei Lei China's sports marketing will be improved by the Beijing Olympic Games, a senior sports marketing official has said. "The 2008 Beijing Olympic ...
Olympic sponsors put on a happy face, but risks remain Chicago Tribune
McDonald's Creates Asian-Inspired Versions of Food as Part of ... Wall Street Journal
Adidas Focuses Ad Budget on China SportsBusiness Daily (subscription)
all 173 news articles


OH Logistics Receives Recognition For Global Marketing Campaign
Logistics Online (press release), PA - 18 hours ago
Ozburn-Hessey Logistics was recently awarded twice for their global brand awareness initiative, a marketing effort positioning the 3PL as an international ...


Examiner.com

Denver Marketing Examiner Debuts
Examiner.com - Jul 3, 2008
Welcome to the Denver Marketing Examiner site. Here you’ll pick up insights and tips on marketing. Check back often to review the new posts as articles will ...


Visible Results USA Adds Key Staff to Business Development Team
FOXBusiness - 9 hours ago
A veteran of the sales & marketing industry, Marquis boasts more than 15 years of experience working with the grocery, mass and drug retail industries. ...


Income Access Conducting Survey on Affiliate Marketing Industry
PR Web (press release), WA - 19 hours ago
Affiliate marketing company, Income Access, is currently conducting a survey on how affiliate marketers communicate, collect metrics, and market their sites ...


ChattahBox

Apple’s Video of iPhone 3G Shows Its Marketing Prowess
New York Times, United States - Jul 2, 2008
By MATT HAMBLEN, Computerworld, IDG The marketing prowess of Apple Inc. is legendary, a reputation that was bolstered again Tuesday by a slick 30-minute ...
Sprint slips after spending big bucks on 2007 ads Kansas City Star
all 95 news articles


BPO operator calls for more marketing of call centres
Business Daily Africa, Kenya - Jul 3, 2008
Mr Nesbitt is now calling for “better marketing” to sell Kenya and asked the ICT board to embark on aggressive advertising through road shows and foreign ...


Marketing and PR have changed: David Meerman Scott tells ...
PR-USA.net (press release), Bulgaria - 5 hours ago
Author of best seller The New Rules of Marketing & PR, a hand book for modern marketers around the globe, Scott gave fascinating insight into how Web 2.0 ...

Marketing - Google News

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