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More and more marketing campaigns are going over the top. They're trying bolder, more in-your-face tactics. Identifying, Creating and Using Your USP? What's your USP? Don't know, or worse still, you've never heard of it.USP is an acronym for Unique Selling Proposition. Build a Dynamic Business - 10 Steps to Start You Off It's where your employees are in a 'special place' when they work together. And to get there, they have to be in a culture that is very special - and you can create it in your business too!Here are ten key points that will make a big, big difference:- Build Great RelationshipsTake the time to engage with your people. Alarming Marketing Trend One key discipline of successful direct marketing has been to test marketing communications tactics to continually improve results. There is now an alarming trend according to a recent survey that we conducted among business-to-business marketers who are readers of Sales Lead Report. 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