Marketing Information

Marketing Information

Trapped in Your Comfort Zone? Break Out and Send Your Marketing Skyrocketing


A marketer whose advice I generally respect recently published an article about how to find your comfort zone and stick to it in your business in order to create a more harmonious work environment.In theory, it makes sense.

Marketing Secrets #101- Your Most Important Sale


Which sale is the most important one you will ever get from a client?I'll bet you're thinking it's your first sale with a new client. Well, it's not.

Guerrilla Marketing in Action


Guerrilla Marketing is using time, energy and imagination to market a product, business or person without spending massive amounts of hard earned profit dollars. It also has been defined as non-traditional marketing, something unusual, unexpected and designed to be noticed.

Marketing Flat? Is It Your Plan or Your Vision?


60+ hour workweeks, cash flows that constantly keep you up at night, stress and more stress again. Payroll due in two days (where the heck is that going to come from?) Does this sound like your business? Is your business a job with the most fickle, disloyal boss of all.

8 Instant Ways to Create Consistently Successful Marketing Campaigns


It's almost a given that when I speak to a new client, she tells me how much she's always hated marketing herself. "I'm no good at it" and "No matter what I try, it doesn't work" are common complaints.

Successful Marketing Through Seminars


One of the best ways for potential clients to find out about you and your company is through public speaking. Free seminars attract potential clients.

Overcoming Resistances To Marketing a Practice-Part 2


In Part 1 of this article, "Resistances to Marketing a Practice" the seven most common resistances helping and healing professionals (counsellors, therapists, naturopaths, homeopathetic doctors, massage therapists, body workers, etc.) have to marketing a practice were identified.

Advertising Your Private Practice: Beware of the Problems-Part 1


One of the biggest mistakes coaches, counselors and other healing professionals make is to assume that they must advertise their private practice in order to get clients. These professionals often tell me they have spent a lot of money on advertising with minimal, if any, results.

Advertising Your Private Practice: 6 Tips for Maximizing Your Results-Part 2


As discussed in part 1 of this article, "Your Private Practice: Beware of the Problems," I usually don't recommend advertising as a main method of marketing a practice for new coaches, counselors and healing professionals. There are often more cost-effective ways to get the word out and attract clients.

The Name Game


Pop quiz! If you have to say goodbye to your hard earned money to purchase something you've always wanted, who would you rather trust: an unknown provider or one who has an established name in the industry?The answer to that question shows how important branding has become in recent years. And consequently, brand building has taken an equal significance.

Trigger Button Marketing


Sometimes, experiencing bleak sales is a matter of failing to find your prospective customers' trigger buttons.By trigger buttons, we mean anything that the customer would find of peculiar value.

Buzz Word


Offline, it's called word-of-mouth advertising. Online, it's known as viral marketing.

Arts Marketing : Suggestions for Students and Beginners


Many artists create art but when it comes to marketing and selling their work, well, that is another story. It may seem daunting at first but artists can do marketing easily if they just think logically and commit time to the effort.

Mortgage Broker Marketing - Sell Problems, Not Solutions


Are your marketing messages to Realtors® guilty of these promises?- To render great customer service? - To close loans on time? - To offer the best competitive rates? - To help them make more money? - To deliver referrals or free leads? - To co-market services? - To qualify all buyers through a diversity of programs?Guess what?Realtors® have heard this before. So much so, that they've become immune to listening.

Loan Officer Websites: Your Marketing Hub to Magnetize Realtors


Too many loan officer websites look like congested intersections, information running every which way. Fancy gadgets, like calculators, online application submission forms and loan programs filled with jargon that customers don't understand.

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MORE RESOURCES:

Mobile marketing at the Democratic National Convention
Los Angeles Times, CA - 6 hours ago
Why would telecommunications companies direct their marketing push toward Democratic delegates? "Political conventions are the hotbed of people with ...


Washington Post

Souvenir Sales as Obama Campaign Marketing Tactic?
FOXNews - 2 hours ago
by Cristina Corbin Those looking to purchase souvenirs from the Democratic National Convention in Denver Thursday night may have needed to offer up more ...
Video: Crowds Arrive at Invesco for Obama Speech AssociatedPress
Music was the message at rocking DNC show Bizjournals.com
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SonoSite Announces Resignation of Marketing and Sales Executive
MarketWatch - 10 hours ago
the world leader and specialist in hand-carried ultrasound for the point-of-care, today said that Thomas J. Dugan, Senior Vice President, Global Marketing ...
Smith & Nephew Advanced Wound Management Appoints Thomas Dugan to ... MarketWatch
Global Medical Devices Company Selects Varicent Performance ... MarketWatch
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SmartCard Marketing Systems Inc. (PINKSHEETS: SMKG) Corporate ...
MarketWatch - 13 hours ago
SAN ANTONIO, TEXAS, Aug 28, 2008 (MARKET WIRE via COMTEX) -- As stated by SmartCard Marketing Systems Inc.(PINKSHEETS: SMKG) "Management is pleased to ...


Visitors bureau launches marketing programs
Bizjournals.com, NC - 13 hours ago
The Orlando/Orange County Convention & Visitors Bureau has unveiled new domestic and international marketing plans to drive visitation this fall and through ...


Windows 7 must avoid the marketing trap that Vista stumbled into
ZDNet - 12 hours ago
[emphasis added] This is the trap that Windows Vista fell into, thanks to marketing. Here you have an OS that comes in four retail flavors (Home Basic, ...


Slayton Search Partners Recruits Executive Vice President, Sales ...
MarketWatch - 19 hours ago
NEW YORK, Aug 28, 2008 (BUSINESS WIRE) -- Slayton Search Partners has recruited John Thornton as Executive Vice President, Sales and Marketing and Leslie ...


RTT News

TiVo swings to rare profit in quarter as it cuts marketing costs
Los Angeles Times, CA - 23 hours ago
... history Wednesday as the pioneer in digital video recorders boosted margins on hardware and reduced marketing costs in its fiscal second quarter. ...
Comcast Preps TiVo Marketing Launch Multichannel News
TiVo shows another profit, but outlook weak The Associated Press
TiVo: Comcast to Expand DVR Service TVPredictions.com (press release)
CNNMoney.com (press release) - Rapid tv news
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Olympics proved golden for sponsoring companies MARKETING MONITOR
TheChronicleHerald.ca, Canada - 21 hours ago
Here’s what our Marketing Monitor panel offer up when asked. If you really support sports and you’ve paid for the right to tout that through Olympics ...


Susan Matthews, Alliance HealthCard EVP of Sales and Marketing ...
MarketWatch - 12 hours ago
, , ) , a leading provider of health discount programs and lifestyle benefits, today reported that Susan Matthews has been named 2008 Vendor of the Year by ...

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